Linkhelpers SEO – 8 Tools for Content Creation and Collaboration

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Content Creation

There are different types of content. Thus, you need different tools for it. Luckily, I have a wide array of tools to show you today. Whether you need to create video tutorials, design a page, produce social media banners, or beautify the restaurant menu, the tools below can help you. Are you ready?

three women sitting and facing each other discussing

  • With Adobe Spark, it makes creating webpages, editing videos, and designing graphics easy. Best of all, they offer a FREE plan. Yes, their starter plan is free and you get to use their templates. Aside from the main program, there are sub apps you can access: Spark Page, Spark Post, and Spark Video. To be honest, with all these things combined, you can avoid the hassle of conceptualizing, editing, and designing your content! Hence, you can literally design images, webpages, and videos within a few minutes.
  • Canva – Personally, this is my fave. A comprehensive web-based editor. I don’t need to download hefty files. All I need is to login and I can create a wide array of designs from restaurant menus, calling cards, to Facebook banners. So convenient and complete!
  • Venngage – If you need infographics, this is your go-to tool. The free account can let you create 5 Infographics at a time.
  • Recordit – Want to create video tutorials? All you need is to download this lite app that records screenshots. Available for both Mac and Windows. Plus, it supports GIF files!
  • Adobe Color CC – this is a free color wheel to help you in your designing projects.

Team Collaboration

Without teamwork, your content won’t be great. After all, two heads are better than one. Because let’s face it, in one single day, you are probably dealing with hundreds of files and a number of these files are shared between all the teams involved. How do you keep up with all the bits and pieces that gets edited? Marketing alone can be such a headache, but I’m telling you organizing your files entails more effort.

Trust me, once your files are disorganized, you can’t proceed to the next step. This is the ONLY way to keep your head sane during the entire duration of a project. If you haven’t effectively classified your files in an organized manner, the succeeding steps will NOT work. By using collaborative tools, only then can you organize your files productively.

  • Dropbox
    • Out of all 3, this is the tool that I have been using ever since. Dropbox Basic starts off with 2GB of free space and you get access to Dropbox Paper, where you can edit and create documents.
  • Google Drive
    • Of course, this wouldn’t be complete without Google’s entry. With Google Drive, you can store, share, and access your files anywhere and anytime.  There’s a free 15 GB of storage and you can create documents and collaborate with others through Google Docs, Google Sheets, and Google Slides.
  • Box
    • It has a FREE individual plan for starters. With Box’s starting plan, an individual can have access to 10 GB of storage, and  can upload up to 250MB of files. For business plans, there plans start at around $5. You might think Box is a knockoff of Dropbox. Remember, Dropbox Basic only has 2GB of free space. Aside from the advantages mentioned above, Box has partnered with Microsoft to boost its cloud content management systems. Definitely a strong contender if you ask me!

 

Having said this, it’s also important to invest on tools for team communication. Check out my post on 5 Tools for Effective Team Communication!

Linkhelpers SEO – 6 Event Marketing and Other Similar Marketing Tools

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Event Marketing

Whether you host events, parties, and conferences 2x a year or 40x a year, it’s essential to use an event marketing tool helps you create a noteworthy brand experience. Ultimately, at the end of the day, you would want to create an event that everyone will remember.

person discussing while standing in front of a large screen in front of people

  • Eventbrite
    • The thing that makes is Eventbrite a great tool for events is that they manage both the logistics and the promotion of the events. They simplified the process when it comes to manning events such as the ticketing, managing an event, payment processing, and even the reporting after the event.
    • In fact, you can even personalize your event landing page so that the ticketing and the payment process in the same place. Whenever you are promoting a free event, Eventbrite won’t charge you. Trust me, it’s free and there’s no need to pay! Expect a bigger and wider reach because in 2018, Eventbrite acquired another similar company called Picatic!
  • AddEvent
    • As their website says, AddEvent can get your events on your customers’ calendars, and get your concerts on your followers’ calendars. Their small business plan allows to put up 50 events and 50 calendar activities per month.
  • Facebook Events
    • If you have an existing Facebook page, then, you might want to consider Facebook’s free solution. To promote events on Facebook, you refer to this help page. Whether you are planning a private or public event, you can fully customize it with the help of Facebook Events.

 

Marketing Automation

Promoting a product offline is already hard enough. How much more on the online world? As of righting this piece, there are 1,757,191,287 websites online at this moment. With this staggering number of websites, how are you sure your efforts are enough to standout?

Sometimes, we all what to speed up the process and simplify the marketing tasks. Cut down the recurring taskings such as creating emails and sending them. What tools could help you with in saving some precious time? Would it be nice to automate certain processes like social media posting?

  • IFTTT (IF This Then That)
    • You might be confused about this, but I’m telling you IFTTT isn’t as complicated as it may seem. They are a web-based service that offers you to create conditional “IF” statements for free. This “IF” statements are called applets. So, if you declare an “IF” statement, then “that” will happen. You probably get now the origins of its name. The services of IFTT works well with other apps such as Gmail, Facebook, Twitter, Instagram, Pinterest, and many more. Posting on all your social media accounts won’t be hard anymore because IFTT can simplify the process!
  • Urban Airship
    • Their website boasts that Urban Airship is the #1 customer engagement platform for enterprise brands. Urban Airship takes pride in being a global leader in mobile-push services. They aim to locate target customers, and send push notifications of the things that they’re interested in. Whatever product or service you have, Urban Airship offers a unique solution to address the customer journey process.
  • Pingdom
    • Having a website isn’t enough; you need to build brand awareness. Digital marketing is needed to ensure online success, and Pingdom offers 2 distinct solutions: Digital Monitoring and Marketing, and Website Optimization. Pingdom will leave NO stone unturned, and it scour every part of your site in order to make the best decision for your business. Their website monitoring will surely give you real figures on how well it’s doing.

 

Next? 8 Tools for Content Creation and Collaboration

Linkhelpers SEO – 4 Video Marketing Tools to Upload Your Video Ads

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It’s 2020 and online marketing isn’t only exclusive on social media channels. Back in 2017, video marketing has already started to gain popularity, and Wyzowl statistics released a study saying that, 82% of businesses shared that video marketing is a huge part of their strategy. In 2018, YouTube become the most-downloaded on the App Store. Fast forward to 2020, video is the platform everyone is talking about. So, how do you start implementing your video marketing strategies?

video camera setup recording a person sitting in front bookshelf

Obviously, now, everyone is so quick to upload their videos on YouTube. However, since YouTube’s rising popularity, it has now been brimming with ads. Yes, advertisements in the beginning, in the middle, and in the end. Sadly, someone else’s ad plays before your video even begins. For sure, the customers, who are viewing your video on you website, are not going to like this. It’s not going to look good for your brand! The video won’t be able to convert visitors because of the annoying ads. Fortunately, you can use other platforms.

Wistia 

  • Unlike YouTube, Wistia hosts videos – yes, ad-free in case you are wondering – on your website.  To businesses to get started, Wistia’s FREE account is complete with all the standard features. Plus, 3 free videos that you can choose to embed wherever you want. The Wistia standard features include:
    • It comes with a customizable player – you can change its color, add a CTA button, etc.
    • You can restrict access – you can set passwords and invite who you want to depending on the permissions you have given your users.
    • Integrate your other apps with Wistia – it’s easy to connect the to tools you regularly use such as Mailchimp and many more.
    • Your videos are interactive – you can choose to display interactive links on your videos.
    • Access to video analytics – you can monitor the user engagements of your videos. 

Other video hosting sites to use:

  • Vidyard
    • This is another video hosting tool built for business. Like Wistia, Vidyard has a Free Forever account that needs no credit card. You can easily upload and share your videos. Plus, you get to embed up to 5 videos on your site. There’s no limit to the videos you record and send to your followers. Capture the attention of your potential customers with interactive call to action buttons and video content personalization.
  • Vimeo
    • If you need another alternative, Vimeo is a great ad-free platform. Personally, I use this to upload my video edits. Vimeo Basic is not just a free trial account. Vimeo Basic is ideal for people who are just starting to develop their business, hobby, or craft. If you aren’t particular with uploading HD videos, then, I’m telling you to try it out. You will never need to pay for availing Vimeo’s basic account.
    • In 2007, Vimeo has been a pioneer in being the first video sharing service to support HD videos. In 2018, Vimeo Stock, a library of royalty-free stock of 4K and HD videos, was added to its list of services.
  • YouTube
    • Of course nothing beats free video viewing services. Despite being filled with ads, many consumers and businesses still choose YouTube. In November 2006, Google acquired YouTube for the price of US$1.65 billion. Today, YouTube is now one of Google’s fastest-growing subsidiaries.

 

Next? 6 Event Marketing and Other Similar Marketing Tools

Linkhelpers SEO – 4 Tools for Productivity & Innovation

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In the world today, working is not only about gathering one place. Work, now, is not only exclusive in one area. People, who spread across the globle, can work together. Technology has bridge the gap between people who are separated by geographical. Whether you live in Thailand and another team member is in Philadelphia, both of you can still work harmoniously together. All thanks to the various technologies available nowadays.

person sitting on chair holding iPad and answering a survey

To demonstrate to you that business opportunities are right at your fingertips, here’s a list of apps and websites that can help you work together despite different time zones and locations.

These are the options if you want increased productivity:

  • Toodledo
    • This is a FREE productivity tools that helps you organize tasks and collaborate with your team members.  Whether you want organize your life, your work, or your schedule,  Toodledo is the flexible solution for you. Let’s go through time one by one. First, in organizing tasks, you can add tasks, subtasks and repeating, create folders, set priorities, and classify them through tags.
    • When you want to increase productivity, you can create alarms, reminders, access the goal scheduler and the time tracking tool, and you can even add attachments. As for collaboration tools, Toodledo allows you to share tasks, assign tasks to others, set privacy settings and login alerts. There’s even an iOS and Android app available for your mobile devices. Wherever you are and your team, you can still sync and store notes. Overall, Toodledo is not just any other to-do list because you can also make notes, outlines, and track your progress. It’s a smart tool that “analyzes your deadlines and listed priorities” so make most of your time.
  • Hubstaff
    • Next, it’s a tool to use in tracking your employees’ productivity. You will spend less time monitoring their activities and focus more on growing your business. Hubstaff’s services ranges from free to paying $20 a month. With it’s “free forever” account, you can use the time tracking feature, track activities based on mouse and keyboard clicks, take screenshots, and even send payments to your employees basing on their time online. So, if you want a tool to track time and send payments, Hubstaff is right for you.

These are the options to promote innovation:

  • As someone who manages a website, you are probably used to seeing survey forms on your website or on other sites. But let’s face it… surveys are something we wanna skip because they look plain and boring. Well, now, here are some options.
  • Typeform
    • This is the tool for forms & surveys.  Once you want your business to grow, you would want to interact with your customers. This exchange is very crucial to the future of your business. The data from your customers are not something you would NOT want to be settled by chance.
    • So, if you want to find new ways to interact with your customers, Typeform is something that won’t disappoint you. It’s an interactive survey tool that allows you to create custom content and forms. The services provided may come with a certain free, but you can get a taste of their Free Plan!
  • SurveyPlanet
    • This is pack with free features to help you gather information. One thing that stands out is that Survey Planet allows you to have access to unlimited surveys, unlimited questions, and unlimited responses. This is great for new businesses!  You can choose from more than 90 pre-written surveys and create forms in 20 different languages.

 

Next? 4 Video Marketing Tools to Upload Your Video Ads

Linkhelpers SEO – 5 Project Management Tools for Small Businesses

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Storing and organizing your files is one huge task itself, but managing the processes is another thing. How do you keep track with all the things happening to your current project? Whether it’s about your SEO campaigns or marketing campaigns, it’s easy to manage the tasks and responsibilities with these tools.

sticky notes on corkboard

Below, I will enumerate the many options you can choose from. The features of these tools will be enhanced once you integrate them with your existing features. So many features for no fees at all. Are you ready?

  • Trello
    • This has always been my personal fave because I have used this back when I was still a social media intern. Trello has a paid subscription, but it has also a free version… why not use it?
    • The features of the FREE plan are: access to unlimited personal boards, unlimited cards, and unlimited lists. For small businesses, you can have 1 Power-Up per board and create up 10 team boards. The team boards allows you to collaborate with your team by setting up boards that is accessible to everyone in the team. Tracking each task is made easy because you can tag certain members to the task board and you can set a specific deadline. In a board, you can also have the ability to include files, images, and links. However, the free version has a limit of 10MB per attachment.
    • Lastly, tracking daily tasks and keep tracking with the to-do lists are simplified through Trello’s fun user interface. Personally, I had no problems with it as it’s very easy to learn and navigate.

Other alternatives you might want to consider:

If you are look for more project management tools, try these suggestions.

  • JIRA
    • You can call this the sister of Trello because both of them are developed by Atlassians. Jira, like Trello, is FREE forever. If you want to upgrade, the paid version starts at $7 a month.
    • Jira is a project management tool for softwares and apps, but it’s more than a bug and issue tracker. Everyone involved in the project can view the boards, and can get immediate updates regarding the project development and deployment. Most of all, the team’s progress are saved in Jira Software Cloud. You can integrate other developer tools and expand your software’s capabilities using other apps that are compatible with Jira Software. For future developments, you can upgrade your work with Jira Mobile.
  • Asana
    • If you are just new to project management, Asana offers a basic plan for new businesses. With this free version, you can manage tasks and to-do lists. Asana allows you to choose between list view, board view, and calendar view. Collaborate with team and assign a task to a maximum of 15 members. Plus, Asana can easily integrate other apps into your projects.
  • Team.Do
    • Organization is simplified with Team.Do. It’s easy to transform your current workflow into a streamlined process. By using Team.Do, you lessen clutter by designating recurring tasks, tracking the progress, and eventually, reaching completion. Customize and plan your project with one simple tool, and that is Team.Do!
  • AirTable
    • The free version features the essential features: access to unlimited bases, add up to 1,200 records per base, upload up to 2GB attachment per base, and access revision history within the last 2 weeks. Instead of boards, AirTable has bases. The bases are the database that consists of related tables that can be shared among your team members.

 

Next? 4 Tools for Productivity & Innovation

 

 

Linkhelpers SEO – 5 Tools for Social Media and Brand Awareness

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Online success without tapping the help of social media and exerting some brand awareness efforts on your part. Your website won’t achieve overnight success so you really need to use platforms to distribute content. In The Role of Social Media in SEO, I have specifically discussed on how incredibly effective social media can be in boosting brand awareness.

Person Holding Iphone Showing Social Networks Folder

Social Media

Just because everyone is one social media, it doesn’t mean you can easily manage this vast world. To be honest, social media can be a tricky thing. With so many options out there, what should you prioritize?Most importantly, how do you manage all the different platform? That perfect social media post you thought would give you a boost would actually backfire. Your followers will call you out for a typo or a mistake you did. Tough world indeed.

That’s why for social media marketers, in order to avoid typos, it’s extremely important to use tools that would automate the scheduling of social media posts. Posting and scheduling are just a tiny part of it… how about the actual content? What do you use to get information and how do you analyze these data to improve future social media posts?

  • Iconosquare 
    • If your business is more prominent on Facebook and Instragram, this is the most powerful social media tool.  Whether you want to manage or schedule your social media post, this can be very helpful. Plus, there’s an analytics feature in order to grow your business on Facebook and Instragram. With these 2 platforms being the most popular social media sites, you can’t just ignore its benefits to your brand. The only downside is that Iconosquare is a paid app. You would want to the other FREE options listed below:

Other FREE Alternative for Scheduling:

  • Hootsuite – With it’s free account, you can create 1 user account with 3 different social media profiles. This is perfect for startups! The FREE Hootsuite dashboard can help you manage up to 3 social profiles and you can schedule up to 30 social media updates to be posted whenever you want. If you want to enjoy unlimited scheduling, upgrade to their professional plan.
  • Facebook – If you run a business page on Facebook, it comes with a scheduling feature and a simple analytics tools that will tell you how many viewed your posts. For more info on managing and scheduling on Facebook, refer to this help page.
  • Planoly – For Instagram and Pinterest users, this is for you. Planoly’s free account comes with 1 user account that allows 1 Instagram profile + 1 Pinterest profile. You can schedule as much as 30
    uploads per month.
  • Tweetdeck – For Twitter users, Tweetdeck is the free solution for your business. It allows you to track the activities and engagements of your tweets. Most importantly, it lets you organize and scheudle your tweets to unleash Twitter’s fullest potential. If you need a free analytics for Twitter, Followerwonk can help you analyze your tweets, find relevant Twitter profiles, and optimize your tweets in order to give your followers more of the content they like.

Brand Awareness

When it comes to distributing your content, you can’t deny Google’s dominance. You will probably say that Google something we all know. With that being said, I’m just here to remind you about The Basic SEO Success Factors. If you want to focus on a specific platform, you can promote your posts and create brand awareness through Facebook Ads and Twitter Ads.

 

Next? 5 Tools for Project Management

Linkhelpers SEO – 5 Tools for Effective Team Communication

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In order to work effectively, one should use tools for communication. The question is… what are the online tools used for team communication?

person using laptop to communicate pointing at the screen

Without a clear communication line, you would not coordinate well with your colleagues. We all know how important teamwork is in any organization. It’s a frustrating situation already that you may live in different time zones. You wouldn’t want incompetent communication tools adding up to the problem. That’s why I want to emphasize on using the right tools.

  • Slack

    • This has both free and paid tools. For small businesses, you can avail of the FREE version. With this, you can one-on-one voice calls and voice calls. You can also have access to the last 10,000 most recent messages. Integration to other apps – such as Google Drive, Office 365, etc. – are also supported. With free, you can 10 apps into your Slack account and have a total of 5GB storage.

  • Shift

    • An add-on tool you can include is Shift. You would probably wonder why it is added to this list of communication apps. With Shift, you can add your slack account and other relevant apps. It’s a great way to add everything you use on a daily basis including email inboxes, social media accounts, communication and messaging tools. Add all apps and extensions in one dashboard; this way you can communicate effectively with others. Shift is available for Mac, Windows, and Linux.

  • Veeting

    • Veeting is your virtual meeting room. You can use  a virtual whiteboard, make a presentation, and share your screen to your members. They offer flexible plans: you can pay per meeting or you can avail their monthly subscription.
    • With every meeting at Veeting, you get to collaborate and use all its features. All plan subscription can hold up to 50 participants with and Unlimited meeting length. An overview of upcoming and past meetings are provided and the meeting data stored for as long as you need it. Wherever your team members are, you can gather them in one place. No need to worry about the technical specifications; focus on your business meetings with Veeting.

  • Redbooth

    • Packed with features, Redbooth is both a productivity and communication tool. With its basic plan ($9 per month), you can create unlimited workspaces, track activities, and conduct HD video meetings. You can integrate other apps into your Redbooth account like DropBox, Google Drive, and many others.

  • Zoom.Us

    • Zoom offers various meeting plans businesses. With personal meeting plan, you can host a meeting with 100 participants. There’s no limit to the number of meetings; enjoy endless one-on-one meetings. For group meetings, you only get 40 minutes for free. Other features include: video and web conferencing tools, and group collaboration tools.

The options doesn’t end there because there are also the usual apps like Google Hangouts, Skype, and Join.Me. Each day, you would need to communicate with different people in your team. So, do not hesitate on investing and choosing a tool that will unite you as a team. I am telling you now; think it through and you may want to consider the suggestions given above.

More? 5 Social Media and Brand Awareness Tools

Linkhelpers SEO – Google’s Search for Beginners Episode 8 – 9 Recap

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The 8th episode of Search for Beginners talks about SEO for non-SEOs. In plain language, search engine optimization (or SEO) is all about making your website appear when people search for the items you sell. For instance, you are selling books, and you would want to make your store look so people would come in. SEO is your window display; you would want it to be visually pleasing to people will check and browse your books. For SEO, you would want to use the right words in order to gain clicks from your potential customers.

To get more clicks for your website, make sure…

  • Your website has valuable information for your users such as products, prices, store locations, store hours, and so on.
  • Each webpage has appropriate titles, and headings that reflect the subject of the page.
  • There’s an “About Us” section that contains the contact details, company overview, and countries where you have branches in.
  • If you include images and videos, don’t forget to add relevant alt texts so that search engines can understand its context and users, who are visually impaired, can still understand the content.
  • To use images to illustrate what you are selling and add product descriptions like brands, available colors, sizes, and others. Moreover, the images should be accurate and it should reflect the true nature of the product.

If the list above mentions what you should do, there’s also things should not do like, for instance, adding invisible white text on your website in order to trick people. This method is called Black Hat SEO and should be avoided. More of this devious methods are discussed on the 5 Indications of Black Hat SEO. Thus, don’t ever think you can outsmart Google because they have tools to detect such shady practices. There are tools provided by Google — such as Google Search Console — in order to manage your website.

Watch Search for Beginners Episode 8 right now to learn more about SEO:

 

In Google’s Search for Beginners Episode 6 – 7 Recap, I summarized the 5 things to check in order to ensure your website is SEO-FRIENDLY. For the 9th episode, it deals with the tips in hiring an SEO. Hiring an SEO expert can make or break your website. To avoid following a bad advice, these are the things to remember.

General guidelines to follow:

  1. Interview your prospects. A SEO specialist should not only focus on website rankings, but should help you on improving how you appear on Google Search.
    • They should be asking you about your unique selling proposition (USP), your content, and your business overview. Other questions like…Who are your target audience? What makes your business standout from other similar businesses? How do your customers find your site? How do you make money? What platforms are you using aside from your website? Who are your online and offline competitors?
    • If the interviewee didn’t ask these questions and other related things, then, he isn’t the best candidate. A good SEO should look at the bigger picture and approach the website optimization with regards to the goals and the customers of the business.
  2. Check their portfolio; you would want to verify their previous works. So, look for their clients and investigate whether their clients were satisfied with the results.
  3. Let them do a technical audit of your website. Give you a restricted view of your website and ask them of what should be improved. They should be able to list a number of immediate priorities. More importantly, these suggestions should not violate the Webmaster Guidelines.

Check out Episode 9 below to know more about the tips:

Linkhelpers SEO – Google’s Search for Beginners Episode 6 – 7 Recap

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In the 6th episode of Search for Beginners, Google tackles Google Search Consoles in detail. Using this platform will help you track your website’s activities for free. Without knowing technical side of your website, Google Search Engine helps every business owner understand the basics such as finding how many users visit your website, identifying the queries that lead them to your website, and seeing how your website appears on Google Search.

Learning about your website can give you advantages. That’s why you should, at least, know the features of Google Search Console. By doing this, you will get to implement better decisions for your website and make better of Google Search as a means of getting more potential customers.

Here’s a list of things Google Search Console can help for your business:

  1. Inform you whether your website is visible on Google,
  2. How it actually appears on the search results,
  3. And the whole world sees it.

There are the metrics that Google Search Console can share with you. It is best that you should review these metrics every week.

  • How your users find you on Google Search?
  • What searches give you most traffic?
  • What sites link and mention your website?
  • How does your website appear on website?

Other than these things, Google Search Console will also notify you if the website is infected. Just like monitoring your stocks and inventory, you should make time in monitoring your website’s activities. To know more about what Google Search Console can do, watch Search for Beginners Episode 6 below:

 

On the 7th episode, it’s all about whether your website is ready to be listed on Google Search.

Below are the 5 things to check:

  1. Does Google know about your website? (Side note: you can do a “site:” search. This was previously discussed on Google’s Search for Beginners Episode 4 – 5 Recap.)
    • After doing the “site:” search and your website doesn’t appear, this means that Google is NOT aware of your website. To fix this, just go to Google Search Console and claim ownership of your website and submit your sitemap. Google will, then, start crawling your webpages.
    • If your website has a brick and mortar store, you better list the complete address and store hours of your physical store. Be sure it’s easy to find on your website! Another way to ensure that your NAP (Name, Address, Phone Number) is discoverable by everyone is sign up for a Google My Business account.
  2. How are you sure that you are providing high-quality content? Are you giving users the best content?
    • In order to do, you should follow the Webmasters Guidelines. This explains the basic principles and general guidelines to follow in running a website.
  3. Is your content easy to access?
    • Google searches happen only on desktops, but also on mobile devices. Check whether your content is optimized for mobile users. To test the mobile-friendliness of your site, use Google’s Mobile-Friendly Test Tool.
  4. Is your website secured?
    • Provide an safe online experience for your users. Your website should have an HTTPS connection to make sure that it’s safe and secure from hackers.
  5. Are you going to do this on your own or are you going to hire an SEO expert?

If you want to watch Episode 7 now, check the video below:

Linkhelpers SEO – Tips in Implementing Strong Emotions to Your Website (Part 2)

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Last month, I already started the series on Tips in Implementing Strong Emotions to Your Website. This time, I will continue the discussion and share more tips on giving your website a life. The previous tips dealt with sense of humor and face recognition.

woman listening to another person discussing near a gray laptop computer

Today, I will other tips on how to use emotions as an edge to stand out from. Following the information given on How to Add Emotions in Your Website?, here are the tips to give your site its own unique personality.

PATTERNS

  • The unique thing about humans, in general, is that we find patterns everywhere we go. We look for certain connections on how one thing fits another. I guess it is a way for us to understand the world. In a way, patterns serve as an aid to learn things. We, then, now understand what to expect given the same exact pattern. Hence, learning is easier.
  • That’s why we look for patterns because it will give us an idea. Same is true with the World Wide Web; developers and designers understand this, which is why they follow certain usability guidelines to improve user experience. Following the set of guidelines can ensure that the human brain can process the information given in an understandable and systematic way. Usability.gov has shared some basics of visual design on their website. Refer to: Visual Design Basics
  • As long as patterns are present, users can fairly navigate a website since the structure generally matches their expectations. Moving from one page to another will be smooth. However, if a website does not follow patterns, then expect chaos. For sure, users won’t find the information they want. They will get frustrated because it’s NOT where it is supposed to be. Users will just be annoyed and leave your website in an instant. If this happens, expect bounce rates to go up!
  • So, make sure your web visitors can easily find what need they need, and your website should follow certain patterns that people are familiar with. If it matches the users’ expectations, they will stay longer and discover more pages on your website.

VOICE

  • Aside from patterns, your voice is another crucial factor. What I mean is that you should communicate using a TONE OF VOICE that would make a strong impression. Basically, the voice is important to establish brand identity, what you want your users to think of your website.

  • For instance, if you present a serious message in a funny way, users might think it’s just a joke and won’t give careful thought to your answers. Likewise, if a light subject is presented in a very serious tone, users might not believe you. So, the point here really is to be careful on what tone of voice to use. It’s about delivering the message to users well. Different scenarios need different voices. There’s no one size fits all!

ENGAGEMENT

  • Users want to be part of your website; they want to be engaged in what you do. User engagement is crucial in platforms like YouTube. How long your visitors stay on your site tells a lot. This tells the search engines that your content is engaging and interesting. You could easily tell a video is entertaining video by the number of times it has been viewed or the positive comments you received.
  • So, interact with your users; talk to them, ask their opinion, make it easy for them to reach you. You will be able to draw more people in your site if you engage with them. Listen to your users!

 

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