There is a common misconception when it comes to SEO, and you see it repeated by both Phoenix web designers and so-called SEO experts alike. Conventional wisdom says to identify as many keywords and phrases as possible, and then stuff them all into the website’s home page. Then repeat this same process on all of the site’s interior pages, so that Google recognizes the site based on the keywords, resulting in traffic being driven to the site.
The problem with this strategy is that is seldom works, especially in competitive markets like Phoenix. Even if this strategy sees limited success, the content on the website is so general that it has little appeal to most users who are looking for something specific in their search.
Consider this example: You suddenly have a leak in your roof, even though it’s not raining (after all, it’s Phoenix). You use mGoogle to conduct a search for “roof leak when not raining.” The top ranking website has plenty of generic information about roof repair and the company’s credentials, but nothing specific about your query.
However, when you click the second ranked business on your Google search results page, you are led to a page titled, “Why is my roof leaking even though it’s not raining?” Not only does the page specifically answer your question, but the phone number is prominently displayed, so you pick up your phone and give them a call.