How Our Phoenix SEO Company Establishes Your Online Identity
It also makes sense to fully realize your SEO strategy during the design phase of the website. Many quality Phoenix websites fail because th designer has no real knowledge of SEO other than what they’ve read on the internet. This type of web designer will pack as many keyword into the home page content as possible, ignoring the real-world habits of people that use Google to find what they’re looking for.
Why Identifying and Defining SEO Keywords is So Important
While many Phoenix business owners have a keen, insider perspective to their industry, they lack any knowledge of the SEO keywords and phrases their clients (the layman) are most likely to use. If the website designer lacks the understanding of how SEO actually works in the real world, traffic to the site and conversion rates will remain stagnant. To reiterate; your website is not a storefront. It is more like a shopping mall where customers may enter from multiple entry points depending on what it is they are looking to buy. So instead of piling SEO keywords haphazardly onto the homepage, we fully develop multiple interior pages that are specifically focused on one or two phrases.
Your Presence on Google Maps is Vital to Success
Optimizing your Phoenix business’s website for search engines like Google are only part of the puzzle. Handheld devices like smartphones have revolutionized the way people use the internet to find goods and services. When someone uses a smartphone to conduct a search, Google Maps often provides the most useful result, especially in situations where proximity plays a role in a consumer’s choice. As an example consider how a hungry who is looking for a place to eat lunch may conduct a search for nearby restaurants that appeal to their taste.
The rules that govern organic ranking on the search engines don’t apply to Google Maps/Places. You can rank number one on the search engine results page and still be invisible on Google Maps. As part of our unified approach to web design, we focus on establishing your presence on Google Maps by following a set of proven steps.
Step 1: Register your business on Google Maps. This is a straightforward process, and one you may have already done on your own. For your website to appear on Google Maps, it first has to know that you exist and are a legitimate business.
Step 2: Create a Google Plus page. While Google Plus is nowhere near as popular as other forms of social media, it is still vital to establish a presence on this platform. By doing so, Google will recognize further recognize your legitimacy as a trustworthy business, which will help your ranking on the Google Maps results page.
Step 3: Citations. Your Phoenix search engine optimization in relation to Google Maps relies on quality citations to your Google + page. Citations differ from links because they must mention your business name and address. However they are similar to links in that they must be quality citations that Google recognizes as valuable to your particular industry. Our Phoenix SEO experts will generate quality citations for your Google Plus listing, which will significantly boost the ranking of your page.
Step 4: Developing mobile device functionality. Ranking a website page in a Google Maps results listing means nothing if your website isn’t mobile friendly. We will work with you to ensure that your mobile presence is just as strong as it is on other platforms, ensuring your customers can find you from any device.
What is the Message of Your Website, and Does it Help Your Search Engine Optimization?
The thematic elements of your website should also seek to acknowledge the purpose of SEO – converting traffic into profits. For this to happen, it’s necessary to focus on the needs, fears, and desires of your clientele in order to make an emotional appeal.
Consumers almost always need to be emotionally invested in a product to ultimately take the next step, whether it be making a purchase or requesting further information. An emotional appeal requires more than just listing the attributes of product or service. You also need to relay how the consumer will benefit from the product while alleviating their innate fear of buyer’s remorse.
There are a number of ways to accomplish this while acknowledging SEO guidelines for your Phoenix business’s website. Your particular market will dictate how best to approach this appeal, but there are well defined methods toward accomplishing your goal in any industry.
The overall theme of your website should convey this message, including the optimized content that fills each individual page. As you work with our content specialists, they will help you narrow in on concepts that help convert web traffic into actual sales. This is vitally important. After all, what’s the point of search engine optimization if your traffic doesn’t result in quality leads?
Phoenix Search Engine Optimization for A New Era
There are a lot of SEO companies out there that constantly adjust their approach to search engine optimization. At Linkhelpers, our approach to SEO has changed little since we started out well over a decade ago. The fundamentals of our search engine optimization practices have changed little throughout the years, because they were based on Google’s principles that have also remained constant.
Updates like Penguin and Panda added filters to Google’s algorithms, but the basics still apply. This is why our clients have weathered the storm of every Google update, and why they consistently rank at the top of the most profitable searches.
We can do the same for you. Don’t waste money on empty promises from fly-by-night SEO businesses in Phoenix that promise you the world but fail to deliver. We are in this together, and the only way we remain successful is by ensuring yours. Contact an SEO expert today and get started.