Establish Multiple Website Entry Points – Many web design services will try to stuff as many search phrases and keywords into the home page as possible. Not only does this dilute the search results, but it also makes the content vague and uninteresting.
- Our web design company creates multiple entry points to your site in the form of landing pages with query-specific content. Instead of appealing to one type of customer, you instead appeal to a broad range of clientele, which we identify by researching the most popular search phrases.
- Create an Identity on Google Maps/Places – This is another way in which you attract customers to your web site. Not only will we design a smartphone-friendly version of your web page, we will create a Google Plus page with citations so that you rank on Google Maps. If the company that provides your web design services doesn’t include this important element, you are missing out on every potential customer that uses a mobile device.
- Quality Calls to Action – The final step is to make it easy for the user to act on their impulse to make a purchase. Whether you prefer correspondence by phone or email, contacting you should be simple for the client, whether they are on their laptop or smartphone.
So, now you see that there is a clear web page design path that leads to increased profits. No one element can stand on its own, but each helps prop the other up. Your customers then move along this path as follows…
Search for a product – Click on a relevant web page – Land on a web page that is immediately appealing – read content that satisfies their query and motivates them to make a purchase – easily finds the means by which to contact the business