We strive to convey the idea that search engine optimization should be like water. Why?
If you utilize SEO as part of your business model, then you understand why it’s important to rank on the search engines organically. Your ranking should seem effortless to the client, and to accomplish this, your SEO must be invisible.
Water always follows the path of least resistance – it flows downhill, and passes through solid rock. It takes the shape of any container, malleable and ever changing. The form ultimately determines the shape water will take – a glass or bowl, a lake or ocean.
Search engines like Google lay out rules that must be followed by a website for it to be superior. They provide guidelines that essentially become the form that SEO (water) must take. If we satisfy those guidelines we are practicing successful search engine optimization. When we don’t, we are left in a situation where Penguin recovery or Hummingbird recovery is necessary.
It used to be possible to rank a website via SEO using brute force. However those outdated techniques are why so many businesses are now scrambling to find a way to achieve a Penguin recovery.
Again, think of water – it is effortless, pure finesse, and follows the path of least resistance. It is much easier to follow Google’s guidelines when practicing SEO, finessing a website to the top of the rankings, because this is the path that is easiest to follow. This type of search engine optimization strategy will also reap long-term benefits, because when changes are made by Google you won’t have to work to recover anything. You are unscathe.
Googles algorithms are now built to enforce the guidelines that have been constant over the last decade, yet successfully following the guidelines comes down to good, old fashioned mathematics. At LinkHelpers, we developed our SEO philosophy around a complete understanding of the math involved with these algorithms using advanced econometric modeling. This is a vital part of deciphering the algorithms that describe the rules governing relevance and popularity in the search engine rankings.
We don’t guess when it comes to search engine optimization and Penguin recovery, because we know for a certainty what the search engines are built to hold.