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Linkhelpers SEO – 3 Quick and Easy Ways to Improve Website Content (Part 1)

January 22, 2020/by Carmel Lago

Content is important in any website. That’s the truth. In order to succeed online, you must provide excellent content to your audience. The question now is, “How to exactly do this?”

Person Writing on Paper Using Yellow and Black Pen

  1. Set your goals.

In every strategy, you need to plan carefully. It is a must to establish goals and identify your audience even Google knows this. As discussed in the Search for Beginners Ep.1, Google emphasized on knowing who your target is, and knowing where to find them.

However, most people just ignore this step. No, don’t take this for granted. Often, plans fail because they weren’t able to capture the right audience. Perhaps, marketers offered a different content, and thus, the people weren’t interested.

So, you have to be specific on the WHO part. For instance, you are selling laptops to students. The typical student would want something handy and lightweight. Meanwhile, art and photography students would want a more sophisticated computer. They would need a computer for products like Adobe Photoshop, Light Room, and etc. These computer programs are hefty, and a basic computer just won’t do.

You could even write about laptop buying guides and budget friendly laptop. In the end, the content you put on your website should be personalized depending on your audience’s needs and interests.

  1. Join the bandwagon.

Next, for people to start talking about your content, you should ride on the current trend. As long as it is popular and relevant to your brand, go for it. You would be surprised on how many business follow this suit.

If you want to improve on your social media presence, try to integrate the topic to your lastest blog post.  Take this chance to insert your brand into a popular conversation topic. Just make sure to not meddle with controversial topics. The plan will surely backfire and you will attract if you start throwing shades! More on: The Role of Social Media in SEO

  1. Work on your titles.

Yes, the page title is the first thing a user sees. It should be interesting and catchy. However, not to a point where you try to deceive them in order to gain clicks!

The page title should be an ACCURATE representation of the contents of a page. Take time to ponder what the best title should be!

So, what are the different ways to improve page titles? Follow the tips listed below:

  • Use numbers (such as 5, 129, 4642, etc) instead of writing the text form of five, one hundred twenty nine, and so on.
  • Present statistics and survey results (such as 80% agree)
  • Give what you promised. For instance, you promised to give 4 tips like this post. So, give 4! If you promised 10, then provide 10.
  • Use a headline analyzer. There’s a free headline analyzer from CoSchedule.com that will help you write better headlines.
  • Never resort to clickbaiting users. If you make titles just to clickbait, you will not gain anything. At the end of the day, you may heap thousands of clicks, but it surely damage your credibility. No one will ever believe your articles the next time around!

Remember clickbait will just encourage users to bounce back to the search results. Trust me, you would not want your bounce rates to be soaring high. Read more on: 3 Reasons Why Your Website Has a Huge Bounce Rate

 

Linkhelpers SEO – Google’s Search for Beginners Episode 4 – 5 Recap

January 22, 2020/by Carmel Lago

In the 4th episode of Search for Beginners, Google explains how online search works. With Google Search, a user can access a myriad of information available online. The possibilities are just endless for people looking for something. Thus, if you have an online business, you really need to understand how Google works. I have discussed this in another blog posts: Understanding How Search Engines Work (Part 1) and Understanding How Search Engines Work (Part 2).

Whether you have your own website, blog, social media page, or you signed up on an online platform like Google My Business, Google will scour the endless information found online to meet the search intent of its users. Before Google suggests your content to your potential clients, it needs to find it first. This process of find website is called crawling. Through the web crawlers, Google will know the new pages and content found on the internet. Once these Google crawlers are on your website, it discovers new pages by following links. Thus, it is important for your website to have a good internal linking system. More on this: Internal Links and Why it Truly Matters

Once Google discovers new content on your website, it will try to understand the page content, and this process is called indexing. If pages aren’t connected, the Google crawlers will quit crawling your website, and move on to the next website on their list. You can equate the process of indexing as sorting your clothes. Naturally, you would categorize your items if they are sweaters, dresses, shirts, and etc.

To know more about crawling and indexing, watch Search for Beginners Episode 4 below:

 

Next, when a user types in a query, Google sorts its index list for potential solutions to the search query, and this process is called ranking. Generally, Google would suggest thousands of possible solutions for one query. In order to be more organized, Google sorts all the search results with the most relevant results on top. Now, you have to remember that search results are organic, meaning Google doesn’t accept any fee for ranking on top.

Search results are dependent on the following:

  • User’s location
  • Language
  • Device Type

There are other factors that define the search results. Through a sophisticated ranking algorithm, Google will try its best to suggest the most helpful page to the user. If you want to improve your website’s visibility on the search results, you have read the Webmaster guidelines and the SEO Starter guide.

Is my website showing in Google Search?

Well, the 5th episode of Search for Beginners will provide an answer. To know if your website is appearing on Google Search, you need to do a search and type in SITE: website address.

For example: site: https://www.phoenixsearchengineoptimization.com/

Again, it’s important to have the site: before your domain name. This is will tell Google to display only pages for that particular website address. If all your key pages appear on the search results, it means Google knows about your website. To know more about this, watch the Episode 5 now:

Linkhelpers SEO – Google’s Search for Beginners Episode 2 – 3 Recap

January 22, 2020/by Carmel Lago

Okay, we’re back with another recap. Last time, I started to talked about Search for Beginners, Google’s newest animated series. In episode 1, Google addressed the question, “Do I need a website?“

For episode 2, it’s all about setting goals for a website. After you have determined a platform in the first episode, it’s now the right occasion to invest time and money. Whether you choose to sell your items on platforms like Etsy or Amazon, or establish your own website, setting your goals is utterly important. You gave this your precious time and hard-earned money. So, naturally, you would want something in return, right?

For example, you own retail a store and you want to sell to people that are out of town. If you want to cater to not only locals, you need to understand how people search online. For people to become your customer, first, they need to find your store. Like in the real world, people need to look up your business online. For instance, when someone searches for T-shirt on Google and your website appears in one of the search results, this is what you call an impression. In real life, you can equate this to having someone discovered your retail store.

If the person is interested on your product listing, they would click on the link in the search results. When you count all the clicks you get, then, you get what you call page visits. Once they are on your website, they might browse around your wide array of shirts. With the variety of tools available, you can track on how many impressions and visits a page makes or you can also learn if users left your site immediately.

Most platforms offers their own dashboard to track these important website metrics. For Google, there are 2 options: Google Search Console and Google Analytics. These are free tools that will help you track numbers. That’s why it is important to set goals in order to identify which metrics to closely monitor. about Search for Beginners Ep.2, see the video below:

 

Now, let’s move on to episode 3. The third episode focuses on the tips when hiring a web developer. Because in order to boost your online presence, you would need someone to help you. You need to upload your product photos, write product descriptions, set the prices, adding flexible delivery options, and so on. For some, these things can be overwhelming. That is why you need to decide how much control you want on your website.

Remember, if you decide to use an online platform, you may end up with less control since you are bound to its Terms of Service. However, if you want to start from scratch, you get to decide every little detail, but it will require more effort. You will need a help of a web designer or developer…. how will you find one?

  • Look for their portfolio and load them on your phone.
  • Do the pages load fast? Are they user-friendly?

Once you decide on a developer that fits your needs, reach out to them and be sure to clearly explain your goals as discussed in the second episode. To learn about the tips for hiring a web developer, watch Search for Beginners Ep.3 below:

Linkhelpers SEO – Google Introduces a NEW Web Series!

January 21, 2020/by Carmel Lago

In a short video introduction, Google introduces a new web series called Search for Beginners. According to the video, Google said that…

this series for everyone who wants to learn the basics of creating an online presence and using Google Search tools to help people find your website.

 

The animated videos are just short and concise. So, it won’t time-consuming for anyone on the go. Plus, this series is really created to focus on the information people need. Hence, it will skip on the long intros and get right ahead in teaching people about the different online platforms needed to create a strong online presence, and  the ways to determine which one is the best for you. In the video series, Google will address issues about online search and website discoverability. Every 2 weeks, Google will post new animated videos on the Google Webmasters’ YouTube channel.

With this newest project, Google aims to solidify its YouTube presence. The animation and visuals are geared towards the beginners. So, if you are new to SEO, never miss this opportunity to learn about the vast world out there. You won’t be able to see Google experts here like John Mueller and Martin Splitt because this will be a purely animated series.

Also, I will be posting about episode recaps. Be sure to check out:

  • Google’s Search for Beginners Episode 2 – 3 Recap
  • Google’s Search for Beginners Episode 4 – 5 Recap

First, let’s talk about episode 1. The very first episode of Search for Beginners answers the question, “Do I need a website?“ The video is a reminder to businesses that a website should not be the first concern here. Before anyone should start spending money, it’s important to determine if one needs a website or not.

Truthfully, Google discourages building one immediately. Instead, people should establish the following details first: who are the customers? and where to find them? Do they even use the internet to search for products.

If they do, then, you have know the fact that people use search engines to find things online. Usually, users rely on Google to find things for them. That’s why it is essential for businesses to be discoverable online. When users search on Google, they already have an intent in mind like looking for new clothes or shoes. Thus, the term “search intent” was coined.

For instance, when one person searches for “Where to buy a nice T-shirt?”, this is clearly a business opportunity for people. Google continued on suggesting the different ways to build a website. They can start a website from scratch, using a website generator, or using a content management system (CMS) such as WordPress or Joomla.  Also, Google recommends starting a blog on Blogger or creating social media pages first to test the waters.

Ultimately, Google reminds everyone to think on what you want to personally achieve. If you just want to get more customers in your retail store, consider adding your business to Google My Business. Knowing the purpose of your online presence will determine which platform is best for you!

To know more about Search for Beginners Ep.1, please view the entire video below:

Linkhelpers SEO – How to Resolve a 404 Error on My Online Store?

January 21, 2020/by Carmel Lago

Like I said previously on What is a 404 error? How do I recognize a 404 error on my website?, an error 404 is on the user side, implying that the error is visible on their end. It could be that you have misspelled the URL or the page has been removed. Other than that, the page has been moved to a new location. Once any of these happens, for sure,  you will see the 404 error on your screen.

Man looking at a Magnifying Glass

What should you do to fix the 404 error?

If you ever you encounter the error, don’t fret. Below, I have listed some helpful tips for you to do.

  1. Refresh the page.

    • The error could be resolved by simply pressing F5. It might be because the web page did not load properly. So, tap the F5 button on your keyboard, and you’d be surprised on how refreshing the page resolves the issue.
  2. Clear the browser’s cache and delete the cookies.

    • Next, try clearing the cache of your browser. The error could only be visible on your end.
    • Also, connect to the page using another device. For instance, if you can access the page on your desktop, try using your mobile phone. If it doesn’t display correct on your mobile, try clearing the cache on your phone’s browser.
    • If that doesn’t work, then, you might want to try clear your browser’s cookies.
  3. Check the URL.

    • You have to check if you have spelled the website correctly.
    • This is particularly important if the website address contains hyphens, underscores, and commonly misspelled words. Often, the error 404 because the URL was inputted incorrectly.
  4. Take a step back.

    • Hit the back button, and go back from the last working page. For instance, if the https://www.phoenixsearchengineoptimization.com/2019/12/ gave you an error, go back to https://www.phoenixsearchengineoptimization.com/2019/. A broader area to search for, but you will, at least, confirm that content is already unavailable.
    • Another option is to go to the homepage, and search for the specific content using the search box.
  5. Contact the website admin.

    • If you see a 404 error, it is best to directly reach out to the people behind the website. The admin could tell you if  the page is deleted or if it has been moved. They can tell you that it’s no longer available or they provide you the current working URL. Either way, they would be thankful to receive your observation. So, better check the website’s contact page to know their email, or you could just simply give them a heads up on their social media page.
    • If you’re not sure of what’s happening, check the social media accounts for trending topics. Like when Facebook was down, it quickly became a popular topic online. So, better check Twitter for news on the different website outages.
  6. Contact the website admin.

    • Lastly, try to search the website from any search engine of your choice. Perhaps, you have the wrong URL, and Google can provide you the correct one. Once you click the link from the SERPs, it should help you to get to the page you want. Better to save the link as a bookmark or add the URL to your favorites.

Linkhelpers SEO – What is a 404 error? How do I recognize a 404 error on my website?

January 21, 2020/by Carmel Lago

Have you ever encountered 404 errors? For sure, that would be a YES! Certainly, at lease once, you have stumbled upon the error while you were browsing. Let’s say, you could be busy doing some online shopping and when you clicked on the product, you were given an error indicating a “404 page not found” display.Page Not Found, Light, Shadow, Hotel, Palindrome

In this blog post, I will explain the basics of the 404 error. This is such an important topic especially if you run an online store. At the end of the day, if you don’t address these errors correctly, you are stopping the customers from making the purchase. Of course, you would NOT want to miss this opportunity to help the customer, and to earn something in return.

Thus, it is essential to know what really this 404 error is, and learn the ways on resolving these errors correctly if it ever appears on your website. By the next time you see a “404 error” flash on the screen, you would know how to address it properly.

What is it?

Even though the common name is the “404 error”, you have to know the error has many names, such as HTTP 404, 404 Not Found, Page Not Found, and many others. Nonetheless, all these varieties mean one thing, and that is the error message indicating that the browser was able to reach the server. However, the server could not find the requested content.

Other than the first scenario, the 404 error could appear when the requested content is available but not accessible for the user. Usually, the website server will show a “Error 404: Page Not Found” page when a user to click on a broken or dead link. Thus, the 404 error is the most common and most noticeable on the internet.

How can I recognize the 404 error on my online store’s website?

The error 404 is a user-side incident which means it will show up to the users when

  • content has been removed,
  • the URL or the permalink has been modified,
  • perhaps, the user could have misspelled the link.

On the users’ side, the 404 may appear differently because this page error can be edited by the website admin’s side. In order for the users not to abandon the website, the domain side can offer alternative content. In fact, Canva.com shared the 50 websites with the most creative 404 pages.

Conclusion

To read more blogs about SEO and web design, visit Phoenix Search Engine Optimization.  In our blog page, you can read a wide array of articles and tutorials for your website. Remember, it’s important to formulate other ways to show the 404 aside from the usual. For most websites, they just display the error on a black white page. Again, you can fully customize 404 error page so use this to your advantage.

When you are an online retailer, you can use the HTTP 404 error to convert users into customers. You make sure that your 404 is convincing enough so that the users won’t decide to leave your website because they weren’t able to find what they are search for. On my next article, I will discuss on How to Resolve a 404 Error on My Online Store?

 

 

 

Linkhelpers SEO – 5 Ways to Effectively Reduce a Website’s Bounce Rate

January 10, 2020/by Carmel Lago

On 3 Reasons Why Your Website Has a Huge Bounce Rate, I discussed some of the causes why the bounce rate is high. For whatever reason you have, don’t worry because you can still turn the tables. I will tell you 5 tips on how to lower the escalating numbers.

person using MacBook Air and looking at analytics

  1. The content should match up the given title and meta description.

The Google search results is comparable to a highway filled with glowing ads and billboards.

Whatever you stated on your billboard in the search results should be the same with the actual content.

If you say you will give 5 tips, then give 5 tips. NOT 2 or 3!

Stop saying that you are selling the finest products when in fact the product testimonials are mostly 2-star reviews.

You get the point. Never deceive your audience just to get clicks!

  1. Highlight important elements.

When people are on your website, they won’t be able know what are the essentials at first glance.

It’s your job to lead them to the important aspects of your website. If you are selling something, highlight your bestselling product and show clear product photos.

If you are running a blog, highlight the titles of your articles. Utilize the different header tags to divide your content into distinct sections.

  1. Improve website speed.

In this day and age, the faster things are, the better.

People want things to appear instantly.  That’s why online shopping rose to fame because people can conveniently shop with just a few clicks.

How can you enhance the speed of your website?

  • First, compress the images. For the most part, a high-resolution is not really needed.
  • Check your current plugins and scripts. You would be surprised on how many tools you don’t need anymore. Take time to review and remove them if you are not using it.
  • More tips are on Functional Tools and Guidelines to Increase the Website Speed
  1. Some elements should only stay on the background.

There are important web elements as stated in number 2. However, there are some things that should stay on the background.

For example, people won’t bother knowing about the ads, email subscription button, or your current promo. Typically, they are on your website to shop, to read, and to be informed.

These visual distractions will trigger people to bounce back to the search results. So, if want to promote your email or display promotions, put it on the sidebar.

  1. Assist users find what they looking for.

If you want to encourage more people to stay and browse your website, you should help them find what they want.

Give the information using a single click. How? Add a search bar.

Just look at the Google search. Users only need to type their query and the autocomplete feature can help predict what they are look for.

Aside from that, you can revamp your website navigation. Experiment on what your users prefer: do they want a drop-down menu, collapsing menu, top tabbed menu, or something else?

 

Related articles:

Read on what could cause these high bounce rates:

  • 3 Reasons Why Your Website Has a Huge Bounce Rate
  • 3 More Reasons Why Your Website Has a Huge Bounce Rate
  • 4 More Reasons Why Your Website Has a Huge Bounce Rate

 

Hopefully, I was able to share to you how to remedy towering high bounce rate. This will pretty much decrease it to the ideal 26% – 40%.

Linkhelpers SEO – 4 More Reasons Why Your Website Has a Huge Bounce Rate

January 10, 2020/by Carmel Lago

Okay, I already have 2 articles on bounce rate: 3 Reasons Why Your Website Has a Huge Bounce Rate and 3 More Reasons Why Your Website Has a Huge Bounce Rate. This blog post will be last on the series regarding bounce rate. Below are 4 more reasons why the bounce rate is higher than usual:

person looking at analytics on a tablet.

  1. Getting poor links from other sites.

Another website could mention your website, but the anchor text of the link could be inaccurate or misleading. For instance, this article is about bounce rate, but the anchor text could be something like: Download FREE music or Read this e-book guide to minimalism.

See, when a user redirects to your website, he will immediately notice that the website is so different than its anchor text. Well, you can email the web admin and ask the removal of your website link. If you get no response, then, choose to disavow these links.

Yes, disavowing won’t help decrease the bounce rate, but it will certainly informing Google to NOT include that website’s link to your overall site quality and relevancy.

  1. Content is simply awful.

Next, the reason could be simple: YOUR CONTENT IS TERRIBLE!

Take time to evaluate your content, and check if it’s optimized for the internet. You may ask a friend who’s knowledgeable in marketing, proofreading, and content writing. Well, your content may not be that bad per se. However, it ain’t displaying right on computer or mobile screens.

  • Are the words readable and scannable? If it’s just a huge chunk of text, then, it is not easy on the eyes. Divide it using header tags.
  • Did you add any images? If not, consider adding a picture or two. This could be a break from the long paragraphs.
  • How are you writing the article? Are you using plain language or using highfalutin words? It would be great to write using plain language rather than intimidate your readers with technical jargons.

Remember, printed media is not the same as online media. Writing for website does NOT follow the traditional means. Enhance your online copywriting skill, or try to consult someone who has. If you have enough budget, consider hiring a freelance online writer who can bring life to your ideas.

  1. Bad interface.

It’s not just the content, but the user interface could be terrible as well!

The user interface could be the problem especially when there annoying ads pooping up everywhere.

Every page click will trigger ads and forms. Ugh, so bothersome!

The browsing experience should be smooth. You could offer promos and ads, but don’t over do it! Once they chose to close it, don’t be persistent and shove it on their faces!

Instead, strive to improve the navigation, and offer enhancements to make it easier to find something, such as a search box, a menu of the main sections of your website, and so on.

  1. Not mobile-friendly.

Lastly, it could be because your website is not a mobile-friendly one. In 2018, almost 25% of the top sites are not optimized for mobile users.

When websites are not fit for mobile, they don’t display correctly on mobile devices. Plus, they take forever to completely load!

Test your website on mobile phones too, and use Think with Google’s Test My Site in order to identify which pages are mobile-friendly and which are not.

 

 

SOURCE: (1)

Linkhelpers SEO – 3 More Reasons Why Your Website Has a Huge Bounce Rate

January 10, 2020/by Carmel Lago

On 3 Reasons Why Your Website Has a Huge Bounce Rate, I talked about the definition of bounce rate, and the ideal percentage. After, I also stated 3 reasons why the bounce rate is extremely high.

laptop computer displaying analytics data

Now, I will continue the discussion by sharing 3 more reasons why your website has a high bounce rate.

  1. Slow page loading time.

For Google, speed is such an important part of a website. In fact, website speed is included in Google’s algorithm.

So, fixing it won’t just take care of the prevailing bounce rate problem, but speed will also help you rank better in the search results. It is best to work on improving speed as much you cant.

Not only that, when you provide a speedy site, it will be positive user experience for target audience. You will gain favorable reviews along the way.

If you won’t optimize it, no user would want to visit your website. Everyone will just abandon the page and hit the close button.  Thus, having an overall poor experience.

In order to check your current standing, you can use the the following tools:

  • Google PageSpeed Insights
  • Pingdom Website Speed Test
  • GTmetrix’s Website Speed Tool

All these links above will give you specific insights and suggestions on how to improve site speed. More on: Functional Tools and Guidelines to Increase the Website Speed

  1. Having a self-supporting content.

Don’t get me wrong, having a competent and efficient is great. Of course, your aim is always to guide users to what they want to read, hear, and watch.

However, when the users already find what they are looking for, they might leave your site. Subtly guide them to other pages of your website, and you might want to link suggested articles.

In some cases, the user will get everything they were looking for from the page on your site.

To be sure on this situation, you better go to Google Analytics and check the numbers on the Time Spent on Page and Average Session Duration. Because if the user is spending time on that page, it just means that the user found a relevant content. Most probably, the page was able to answer the user’s search intent.

If not, then try to convince the user to stay. You can either recommend reading other blog posts or you can suggest other products that the user may like.

  1. Uneven contribution of the pages of your website.

If I elaborate my point on number 5, some pages of your website might be adding to your towering bounce rate.

Some pages may be able to fulfill the search intent. Meanwhile, other pages are causing people to leave your website.

It is best to identify the pages that bring more harm than good. Just go to Google Analytics and then proceed to Behavior. Then, on Site Content, click Landing Pages. Go ahead and sort the pages by bounce rate. You can even add filters to narrow down the results. Remember, don’t hesitate to remove the pages that influence your bounce rate. If the pages don’t makes sense, then, delete it and replace it with more authoritative pages.

 

Want more? 4 More Reasons Why Your Website Has a Huge Bounce Rate

Linkhelpers SEO – 3 Reasons Why Your Website Has a Huge Bounce Rate

January 10, 2020/by Carmel Lago

For sure, webmasters would want their respective websites to have a high traffic, high conversion rate, and high sales. We all want money coming in! Absolutely!

However, when it’s the bounce rate that is soaring high, no one wants it. The other stats could go up except the bounce rate because it ain’t a good indication. It definitely a thing you should be concerned about.

So, let’s define BOUNCE RATE.

For the information of everyone, a bounce rate means the number of web visitors that abandon the page and “bounces back” to the SERPs. Thus, the name bounce rate.

When the user quickly clicks the back button, it’s not a good sign. Of course, you would want a user to view the different pages of your website.

According to GoRocketFuel.com, the average bounce would be around 41% to 55%. For most sites, the numbers could be around 26% to 70%. Here’s the breakdown:

  • 26-40%: This is the ideal number you should aim for!
  • 41-55%: Just okay.
  • 56-70%: Higher than usual, but it is within the acceptable range.
  • Higher than 70%: Now, this is terrible!

If you want to know the bounce rate of your site, simply go to Google Analytics and click on the Audience Overview section. On the behavior column, you can also see the bounce rate for the individual pages of your website.

Grayscale Photo of Shoes and Stairs

Is the bounce rate climbing up?

What are the reasons why a website has towering high bounce rate?

Below, I will be discussing the usual reasons why it’s bad.

  1. Incorrectly setting up your Google Analytics account.

Before I go into the specific details, be sure that there’s nothing wrong with your Google Analytics account. The bounce rate could be because you did not add specific tracking codes. So, check on your tag setup first.

Google created a help page on how to fix your tag setup.

  1. Inappropriate title and meta description

It’s important to do a self-evaluation, and honestly answer the question, Is the title and meta description correctly describing the contents of the page?

Remember, exaggerating such details might not be helpful for you. People will quickly saying you are merely clickbaiting users to click on your website.

If you think there’s some mistake, then, don’t hesitate to edit the page title and the meta description. Take time to review the titles of each page of your website, and give it a more appropriate title and meta description if necessary.

  1. Website may contain a blank page, a 404 error, or other technical errors.

Next, you have to fix any errors. Maybe your bounce rate is high because a page is not displaying the contents properly.

There might be a blank page or a 404 error (page not found error) that’s causing people to go back to the search results.

So, browse your website from the user’s POV and check if there are obstacles that’s stopping them from getting the information they need.

Under the Coverage tab on the Google Search Console, check if Google pointed out some issues to fix. If there are, then, address it immediately

 

Want more? 3 More Reasons Why Your Website Has a Huge Bounce Rate

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