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How to Attract an Audience with a Catchy Post Title?

May 10, 2017/by Carmel Lago
Writing

Writing

Yes, honing  your writing skill is important. Spending numerous hours perfecting great content is praiseworthy, but drawing people to read that content is where a captivating blog post title comes in handy. Let’s face it people like to judge and they definitely judge a blog post by its title. Creative titles will surely motivate people to view and read your article. You must construct a title will catch people’s attention.

Effective titles should be:

Accurate
A post title should reflect your content. If you promise to show pictures or a slideshow, do not bombard your audience with long paragraphs and lengthy words. They clicked your article because they see that you have included a visual. Do not post something that you cannot deliver.

Specific
Unique titles tend to get the most clicks. Readers do not have all day to go through and analyze your title. The title should give them an idea on what to expect on your blog post. Express what the article is about and get rid of the clutter.

Engaging
You should include catchy phrases like “Amazing _____ to Try Right Now”, “Epic Formula to ____”, or “How to ____ in 7 Easy Steps.” Do not be hesitant in adding a few “epic” or “amazing” from time to time. They make a massive difference so feel free to add color to your title. Be more creative!

Concise
Keep it short, but also very descriptive. Make sure titles are beneficial and helpful to your target audience. When searching new information online, you would go for something easy to understand and at the same time conveys the best message.

Post titles should not be:

Misleading
Do not give someone the wrong idea just to gain page clicks. You may get the clicks that you desire, but if you mislead, you will lose your credibility and it will surely tarnish your reputation. It will significantly hurt your blog in the future. No one would be clicking your next posts because they will think this is another one of your clickbait strategies.

Insulting
Titles that provoke strong emotions are not recommended. You could permanently lose your readers if you make them angry because of your wrong word choices. Craft a title that will make audiences respond to your article positively.

Titles that may help you:

“How to” is probably one of the most searched words in various search engines. People like to learn useful things that will make their lives easier. You may need to work on that template multiple times. But if you need more ideas,  refer to them below.

  • How to Get Rid of ______ the Right Way
  • Five Important Tips You Need
  • Why You Should Choose ______ over _____
  • What No One Tells You About ______
  • Tips and Tricks for ­­­­­_______
  • Superb Ways to ________ in Ten Minutes!
  • How to Unlock _________
  • An Essential Must-Have for New _____
  • Nine Things You Need to Know Before _________
  • Eight Examples of ____ To Motivate You

 

In the end, your titles will either make or break your blog post. Being able to write effectively is as vital as any other skill that you want to expand. Learn from others and do a lot of testing. I am sure in no time you will get it right!

Four Reasons Why Having a Mailing List is Important

May 9, 2017/by Carmel Lago
email

email message

With the rise of various social media applications, is a mailing list even important? The short answer: YES! Years ago, there was a website like Facebook. It was called MySpace and before that, there was Friendster. What I am saying is that these websites come and go. Emails are different. Before you can sign up to numerous websites, you have to have an email that you have access to. Everyone who has an internet connection definitely has a working email address. Here is a list of why your website should have a mailing list:

 

  1. You OWN it.

    You have your own creative outlet. You can publish the message you want and the way you want it. You set your own rules. There is nothing wrong on building an audience on social media sites like Facebook, Twitter, or Google+, but you do not own those names. Their respective companies do. You will not be at the mercy of these social media sites. You will not be influenced by the changes of their terms and conditions. Ten years from now, when they will be out of the picture, you will not worry on how you will get in touch with all your subscribers.

  2. It is a SECURE way of storing contacts.

    What if your website crashes or some vital information gets lost along the way? How can you reconnect to your audience? You do not own any of their contact details. They just happened to “like” your post or “followed” your page. When you have a mailing list, you can send them an email informing them of the new updates of your website. It will be a painless way to restore the website’s contacts and its affiliations at any given time. In times of crisis and emergencies, you can definitely trust emails.

  3. It is a place for SALES to begin.

    Personally, I do shop online and I prefer it than going to an actual store just to find out that they do not carry the item I am looking for. I subscribe to various mailing lists and it is a great way for me to get information on new products. From time to time, I get emails from BookDepository for example. They send me a list of new releases, bargain books, and even coupons that I can utilize on my next purchase. Emails are an effective way to convince your dedicated subscribers to come back and check the latest deals on your website. These clicks could mean sales.

  4. You can EXPORT.

    Let us say that you mostly relied on Facebook most of time, but you realized that your target market is not on Facebook anymore. They are now on Twitter and you wish to export your thousands of Facebook fans to Twitter followers. Of course, you cannot do that! All you can do is weep and regret that you invested all your effort in one place. With email, you can easily export your list and transfer to another service provider. It is easy for you to move, upgrade, and rebuild. No need to start from the very beginning and complicate your life!

Benefits of Having a Mobile Friendly Website

May 3, 2017/by Carmel Lago
https://images.pexels.com/photos/35550/ipad-tablet-technology-touch.jpg?w=940&h=650&auto=compress&cs=tinysrgb

Mobile Browsing

Mobile phones and tablets are important nowadays. Surely, you can recall the last time you held one in your hands. There is even a higher probability that you are viewing this article using your mobile right now. When you observe various people in a public place, they are most likely to be browsing the internet on their iPhone or Android mobile devices.

A mobile website gives you an edge over your competitors because users do not have all day to read through your website. People are always on the go. They are on their phones while paying for their groceries, or while waiting in line for their anticipated movie. You have to grab their attention before they switch on to their social media accounts.

COMPETITIVE ADVANTAGE
For instance, there is someone browsing for the latest news about his favorite TV shows. One website is not mobile friendly and the other offers a simplified view of the same news. Of course, that person would go for the website that would not use a tiny font size, complex font types, lengthened design, and so on. It would take him a long time to browse and scroll through just one news article.  Your goal is to keep him on your website long enough to find what he wants before he decides to close the browser.

MORE BROWSING AND LESS WAITING
A desktop version of your website might take awhile to load and viewers will most likely leave your website if your content takes more than 10 seconds to load. People with mobile phones are skilled at multitasking. They will have multiple tabs on or even have multiple gadgets on simultaneously. As stated earlier, time is limited so speed is ultimately important. A mobile website will load quickly and users will be able to browse your website with ease.

BETTER USER EXPERIENCE
When your website is mobile-optimized, it is easier to navigate. Viewers will not constantly “pinch to zoom” for better text quality. They will find the website very readable and they can easily access the crucial information they want on your website. If they get distracted by a Facebook update or even a text message while browsing, it is still easy for them to pick up where they left off.

PORTABLE
A mobile website can be accessed anytime, anywhere even in places where the internet connectivity is weak. You can use this to your advantage by making your website more accessible. Users will always find ways to connect and get updated on the latest happenings. This level of constant quest for new information provides an unprecedented opportunity to connect with target audiences.

IMPROVE CUSTOMER RELATIONSHIPS
Mobile website design is all about being useful to your customer now. They will definitely patronize what your products and services if there are fewer text boxes to fill out, store hours are legible, directions are clear,  and contact information is strongly featured. They can also instantly review your products using their phones and that will definitely boost your business.

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