Mobile phones and tablets are important nowadays. Surely, you can recall the last time you held one in your hands. There is even a higher probability that you are viewing this article using your mobile right now. When you observe various people in a public place, they are most likely to be browsing the internet on their iPhone or Android mobile devices.
A mobile website gives you an edge over your competitors because users do not have all day to read through your website. People are always on the go. They are on their phones while paying for their groceries, or while waiting in line for their anticipated movie. You have to grab their attention before they switch on to their social media accounts.
For instance, there is someone browsing for the latest news about his favorite TV shows. One website is not mobile friendly and the other offers a simplified view of the same news. Of course, that person would go for the website that would not use a tiny font size, complex font types, lengthened design, and so on. It would take him a long time to browse and scroll through just one news article. Your goal is to keep him on your website long enough to find what he wants before he decides to close the browser.
MORE BROWSING AND LESS WAITING
A desktop version of your website might take awhile to load and viewers will most likely leave your website if your content takes more than 10 seconds to load. People with mobile phones are skilled at multitasking. They will have multiple tabs on or even have multiple gadgets on simultaneously. As stated earlier, time is limited so speed is ultimately important. A mobile website will load quickly and users will be able to browse your website with ease.
BETTER USER EXPERIENCE
When your website is mobile-optimized, it is easier to navigate. Viewers will not constantly “pinch to zoom” for better text quality. They will find the website very readable and they can easily access the crucial information they want on your website. If they get distracted by a Facebook update or even a text message while browsing, it is still easy for them to pick up where they left off.
A mobile website can be accessed anytime, anywhere even in places where the internet connectivity is weak. You can use this to your advantage by making your website more accessible. Users will always find ways to connect and get updated on the latest happenings. This level of constant quest for new information provides an unprecedented opportunity to connect with target audiences.
IMPROVE CUSTOMER RELATIONSHIPS
Mobile website design is all about being useful to your customer now. They will definitely patronize what your products and services if there are fewer text boxes to fill out, store hours are legible, directions are clear, and contact information is strongly featured. They can also instantly review your products using their phones and that will definitely boost your business.