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Phoenix SEO – How SEO Helps Marketers to Work Better

October 31, 2019/by Carmel Lago

If you have been working for small-scale brands over the past few years and thinking on whether it is time to try to reach a bigger market, you might want to see this first. Even if your strategies and your techniques have contributed to the success of the smaller brands that you have worked with, it may not necessarily do the same to the bigger ones. Why?

woman discussing points on the whiteboard

Popular brands encounter set backs too!

Although it may seem like it is a no-brainer, it is really more complex and complicated as it looks. You cannot just liberally apply same practices on all the brands you are working with just because you think it will work well. If you are lucky, well, it might… but for the most part, it really will not. Even if the scale of the brands is not that significantly different or far apart, a single use or misuse of a technique can make a world of a difference.

When talking about handling bigger brands, there are many other things to consider that may not necessarily apply to smaller brands. Aside from the fact that you are going to be dealing with a wider market, you would also be addressing more setbacks and dilemmas. This is exactly the reason why you will a fresher approach on marketing if you are thinking of working with bigger brands. This is where search engine optimization saves the day.

Why incorporate SEO?

More like why not? Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). Therefore, to put it simply, SEO helps to ensure that your site is more accessible to search engines and it also increases the chances that your site will be found by the said search engines.

In this modern day approach to marketing, not only that it helps stretch our audience to its maximum potential. However, it also makes it more convenient for our brand to always stay in the game. Incorporating search engine optimization to your system will enhance technical performance, your content, website health, marketing, data processing, and total site performance. Being more visible and accessible to search engines is like being the prettiest girl at your prom; it is always going to be so hard to miss you.

Huge brands have more responsibilities and have greater tendencies to face bigger marketing challenges and setbacks.  To counter all of that, you need to incorporate search engine optimization Moreover, you can use in its full glory because of the fact that it holistically takes care of most of the marketing job for you. If you apply SEO the correct way, you really will not need to think much at all. In diving in to a bigger water, you need to equip yourself for a longer and more exhausting swim, but search engine optimization will help keep you afloat.

Up Next:

I will talk about some SEO Tips That Will Help Marketers Conquer Huge Brands

 

SOURCE: (1)

Phoenix SEO – 5 Things SEO Tools Will Never Tell You

October 31, 2019/by Carmel Lago

We tend to lean on the particular different tools when working for SEO to save us valued time. Nowadays, the cost of the different top platforms ask more from the tools that are on hand. Because of this, we become more dependent on the various SEO tools. But then, there are things tools cannot tell you.

Business, Working, Laptop, Macbook, Ipad, Tablet

Here are the 5 things SEO tools will not and cannot tell you:

  • Your Objectives

We are forever relying on technology. Regardless of whether it is backlink tools, keyword research, or content curation tools, there will always be an appropriate tools you can use that gives you different outcome. This is the reason why we should take it a little bit easy on the tools.

Google has a Keyword Planner Tool, and a lot of free keyword research tools are counting on its search data. No matter what tools you utilize, it will surely aid us in our goals with our customers. Unfortunately, there are only numbers relying on earlier assessment of a specific information. No tools can show the particular goals to assist in getting sizable amount of conversion, sales, and traffic. This means, it is up to you to identify the objectives you want to attain.

  • Your Sales

When we are working on a keyword research, you utilize standards to anticipate the expected conversions, traffic and a lot more. Of course we want a result as fast as we could but then again, the different information from the various tools can really be hard work. Surely, we experience issues and risks. Just know that these are just tools and it can never give you the perfect results of our SEO efforts.

  • Assured Performance

The tools we utilize will never be decisive. We used estimates before, and this will be how we will tell the future outcome. We can always look forward to its performance but it is not guaranteed that it will reach our expectation.

True, the tools can see a larger scenario and having said that it is dangerous to rely on these tools alone to achieve our objectives. Having the information given by the tools we utilize, we can only foresee what the outcome will be but then again it is not 100% full proof.

  • The Content

We cannot find the right content for your business despite the assistance of SEO tools. We cannot plagiarize another site’s content. In addition, content duplication will never give you the top rank in the search engine’s results.

What we need to know is what people wants to read, what urges them to click into a site, and a lot more. A more factual plan is what it takes to produce a lot of content for your site. Sure, use tools but at the end of the day, the major plan will have to come from us. It is us who should find the resources to keep us running in good condition.

  • The Priorities

There should be an order of priorities here. A few of the tools did aid us to examine a website and will give us implied changes. But do remember that not everything can be handed to us by technology. It is just there to simply assist us in planning and organizing the whole site optimization but that’s all. It is truly our decision. Be confident on your expertise and gut feel.

 

SOURCE: (1)

Phoenix SEO – Tips in Picking Your Initial Set of SEO Keywords

October 31, 2019/by Carmel Lago

One of the finest way of creating a business is by developing the search engine optimization or SEO elements is to develop the  site’s possibilities of being in the list of Google for connected searches.

Keywords are essential part of the approach; optimizing your site for definite determinants will give you the capability to confine the searchers for the keyword you are ranking for. Hence, you will be able to distinguish your preferred market. Therefore, altering your keywords can impact your site’s capability.

word tiles that spell: create.

To prosper, you have to learn to pick the precise keywords. But could you determine what the early set keywords are? Here are some guidelines you may want to consider:

Distinguish your objectives.

First thing to do is to give yourself time to really deliberate on your objectives before you even start to determine the keywords. Here are some of the examples:

  • How quickly do you want to see the outcome? SEO is a long time process to get the kind of results you will be happy with. It could take a few or often longer months. But if you want a significant results, then you are left to do only one thing. And that is to choose low-competition and high-volume keywords.
  • Are your adaptable to your target audience? Are you bent on focusing on a specific audience or you could be amenable to different kinds of people who goes and visit your site?
  • What sort of category of the traffic are you appealing to? Do you care for people to acquire your products or are you centering on brand awareness at the moment?

Choose on the correct mix.

Immediately after you know your intent, you can decide on the opposite extremes amid “head” and “longtail” keywords. The former are made of small phrases usually one or even three words which is linked to higher traffic and huge adversaries.

Do your introductory research.

As soon as you are all set on the objectives you want to accomplish, you can now begin to the research:

  • Emerge with basic concepts. Kick off by charting ideas regarding what people might be searching for. You need not to be exhaustive, but at least you can aim to look for a minimal wide category of searches, and keywords meant for header and long-tail keywords so that it will be easy for people to find you.
  • Usage of matter and keywords. What comes next is to utilize an online tool to aid you to have extra subject ideas.
  • Come up with a list. Transport the keywords and put it in the spreadsheet, which will make it easier for you to classify them by their various fields.

Reduce the list.

Start with discarding of the feeblest candidates. Look at the factors below:

  • Consider the search volume.; this refers to the many times a specific phrase is search. It is a convenient way to measure how much traffic you will gain from a particular search inquiry.
  • Subsequently, pay attention on every keyword’s rivalry. The bigger the rivalry, the harder to rank for those keywords.
  • The relevancy of every single keyword should be analyzed. Will it really convey the type of traffic your site needs?

Pick the finest contenders. 

  • The topmost keywords can be a personal preference. Every site has a particular keywords determined by the objectives. Be cautious and lessen your huge keyword list.
  • Be observant to know the growth of the keywords and do not be afraid to make modifications if it does not do its job. Pick a few that is easy to optimize.

SOURCE: (1)

Phoenix SEO – 5 Pointers To Help You Allocate Enough Crawl Budget

October 31, 2019/by Carmel Lago

One of the vital part of SEO is crawl budget. A lot of us neglect this aspect of SEO because of the load we face every day.

You will not accomplish that unless you understand what a Crawl Budget is. Primarily, it is the many times the search engine’s crawlers scan your pages in your site.

Person Using Laptop Computer Assessing a Website

The thing here is to have balance amid Google’s need to crawl your site and the search engine bots task not to block your server.

More persistent visits, the quicker the pages get into the index. Consequently, what you do to optimize will lessen time spent to change your rankings. This is one thing that is so important that everybody should busy themselves with but have forgotten.

So, why do people gravitate towards setting aside the Crawl Budget Optimization?

Google is clear in stating that crawling is NEVER a ranking essential,but that should not stop us from thinking about the crawl budget. Neither should we think that just because it is not a ranking essential then we should just set it aside. That should not be the case in this one.

Gary Illeyes of Google straightly defined that a huge site with a lot of pages, crawl budget can add to the general development of your site. Do not forget that whatever you do from the biggest to the least still affects your site. Now, if your website is large, then, it is wise to decide on your crawl budget.

Methods to Intensify Your Crawl Budget

If you really want to optimize your crawl budget, you should watchful on the things that makes your website sick.

  1. Add essential pages in Robots.Txt

You can either use the auditor tool or do the manual editing of the robots. It really depends which one you are leaning to. The more uncomplicated way is to add your robots with what tool you chose to utilize. This will warrant crawling activities in any of the pages in your site.

  1. Be Attentive for Redirect Chains

Ideally, keep clear of having just one redirect chain on your site. With enormous websites the 301 and 302 redirects are very likely to appear. The sequential chains as a whole can damage the earmarked crawl budget, and search engine crawlers will stop doing their job if it surpasses the limit. Having one or two redirects all over may hurt. The safe thing to do is to manage your redirects.

  1. Utilize HTML 

Not entirely every search engines can accomplish what Google can because its search engine crawler is of high quality. Nevertheless, the other search engines are not as innovative as Google. Each and every time, stick with HTML you are not damaging your possibilities with other search engine crawlers.

  1. Be Wary of the Parameters of your URL

Separated URLs are thought out as separate pages by crawlers which in the end will dissipate your crawl budget. Let Google be aware about your URL parameters that will be mutually beneficial and do stay away from bringing up concern on duplication of content. 

  1. Upload Your Most Current Sitemap

Make things simpler for your engine crawlers to scan your website. This is done by altering SML sitemap. Should you need assistance with regards to generating a sitemap, check out Google’s help page.

 

SOURCE: (1)

Phoenix SEO – 5 Tips in Making Your Weekly SEO Strategy Simpler

October 31, 2019/by Carmel Lago

In SEO there are a lot of strategies and information that are actually just noises. Whether or not it is okay with you, know that SEO has needs for only the small things. SEO, after all is truly simple.

person transacting using her credit card

Doing business in a small space

To start with, you can develop a weekly approach. Here’s a list of what you can do on a weekly basis:

  1. Try doing 2 blog posts.

Content is the SEO’s catalytic agent for results. No matter how hard you work to optimize your site, it is not enough. You need a good content to continuously rank for the correct search terms.

Many businesses think that it good to post one blog a day. Yes, it sounds good, but it could be too intense. You could just end up being disappointed. Also, your everyday post will have numerous errors. Two blog posts a week is manageable and simpler, too. You might not know it, but you could really have the right content to improve your SEO scheme.

  1. Include some guest post too.

Alongside your content on your site, you similarly need to commit some of your valuable time in posting on other sites. Guest blogging can elevate your site. Here are the reasons why:

  • Developing your website’s backlinks.
  • Advancing your brand’s awareness.
  • Brand association with the lead players in the industry.
  • Starting your personal brand.
  • Bringing forth leads and traffic.
  • Building buzz on social media.
  1. Collaborate with influencers.

Know who the biggest influencers in the industry are. Set a target of communicating with an influencer every day. The encounter could be brief or lengthy depends on how things are going along.

Casual things like giving a comment on the influencer’s blog post to having lunch or coffee together. You could also join the influencer in one of those seminars or conventions. The end result could be a big network and a good professional relationship. In time, these influencers will start mentioning your name, linking to your site, and giving you a chance to widen your network with their audiences.

  1. Devote time with Google Analytics data.

One of the things you have to do is to find time to spend with Google Analytics. What is a few minutes, every Monday and then go back to it every Saturday. It will help you see the changes and discover the critical patterns earlier. Employing SEO schemes will just go to waste if you do not bother to examine what goes on in your own website.

  1. Do alterations in your site.

Now that you have examined your site’s analytics, you can now perform the kind of optimization that is needed. Here are some examples:

  • The minute you observe that your loading is getting slow than its average speed, devote some time to make it faster.
  • If you fail to rank for a handful of keyword, or you saw a chance to rank using other keywords. Be bold and take the opportunity to insert fresh keywords and concepts to heighten your ranking.
  • Make a duplicate of what works well. Use the same template for the pages that earn less clicks.

An hour a week is the secret to consistently to perfect and intensify your efforts!

 

SOURCE: (1)

How to Quickly Audit Your Local SEO Presence

October 7, 2019/by Ed Smith

In this internet era, almost everyone will run a web search to find a plumber, a doctor, a gardener, or the closest fast food restaurant. This is why local SEO presence is critical, especially now that mobile devices are making internet search more convenient.

Imagine this: businesses that show at the top of the search results enjoy 33% of the entire search traffic. If you’re not ranking well, let alone performing SEO efforts, you’re missing a big chunk of potential sales.

Why local SEO differs

Unlike the general idea of SEO, local SEO is a much precise and spot-on take on optimization. This is where the magic keyword “XYZ near me” comes into play. Internet users will be looking for local providers that they can easily contact and relate to.

Here’s another statistic: 88% of the time, internet users who search for a specific business will call or visit the top-ranking companies within the same day.

For you to enjoy this, you need to perform a local SEO audit, so you know where you stand. Here’s how you can do it.

  1. Start auditing your citations and listings

You can do this by searching for a keyword related to your business. It can be “restaurant near me” or “pressure cleaners near me”.

Look at the results that Google will show and see if your listing ends up as one of the top results. If yours didn’t appear, you might need to recheck your listings or get re-listed with the right NAP and other information.

  1. Audit your keywords and metadata

For starters, make sure that the keywords used for each post is optimized on your meta description and SEO title.

If you’re a newbie, you can start with seven keywords that you want to rank locally. Preferably, it should contain your business location (e.g. barbecue joint Dallas TX).

Moreover, you should use H2 tags for subheadings and H3 tags for additional headers on your posts. Remember, H1 headers should only be used on your main header and nothing else.

  1. Audit your social media pages

If you want to be seen locally, you need to bank on your social media accounts. The Facebook reviews of your business can be synced on your Google My Business account.

Also, you should never miss Pinterest. It’s a massive platform that enhances image search, which can link back to certain pages of your website that you wish to rank.

Aside from that, make sure that your social media account is engaging and that you’re answering customer responses and messages.

  1. Audit your local content

This goes hand in hand with your keyword audit. Make sure that you use the optimal keyword density and you’ve optimized it in the right places.

Also, write high-quality copy. It should never be thin, spun, aggregated, or plagiarized from other websites.

  1. Perform a backlink and spam audit

Lastly, you should perform a backlink audit. Backlinks are strong ranking signals as it says a lot about how trustworthy your site is.

For ease, use the Moz Tool Explorer backlink analysis tool. This is free and it will give you information about your site’s backlink statistics.

 

 

 

Bad SEO Practices That Sabotage Your Rankings

October 7, 2019/by Ed Smith

SEO is crucial to rank a website, so it will gain traffic and possibly earn money once monetized. All website owners exhaust all possible means of optimization, but some fall prey to some bad practices.

 

A sudden decline in traffic and poor rankings are just some tell-tale signs that you’re doing something wrong on your optimization.

What you need to do here is to assess and audit your SEO methods. Chances are you’re committing some of these mistakes:

*Using Heading tags for formatting on your website

You can use as many H1, H2, H3, etc., tags on your website as you like. Every page should have one H1 tag and one H2 tag at least. What kills websites is when H tags are overused or are used purely for formatting.

Web crawlers can detect the inappropriate use of H tags and penalize your site for doing so. This will affect your ranking and the indexability of your pages.

The correct way to use H tags is to use them structurally. Think of H1 tags as a chapter, H2 tags as a sub-chapter snd H3 tags as a sub-sub-chapter. One should always follow the other and they should nestle underneath each other. Note, it is completely okay to have several H2 tags after an H1 tag.

*Using spammy content

Google hates spammy content and the search engine sees to it that spammy websites get penalized for such a bad practice.

Spammy content like commenting with unrelated and stuffy links on threads, sending spammy push notifications on subscribers, and more are just some of the typical examples.

However, some website owners even pay writers to do this. It’s a desperate move, and although it may give additional traffic, it will become detrimental later on.

*Duplicating content

Duplicate content is a two-edged sword. Copying and plagiarizing blocks of content is a no-no, not just in Google but in the entire writing practice.

However, Google has a specific definition to duplicate content – the one that they use to define which one to penalize.

According to the search engine, duplicate content is “matching or appreciably similar blocks of content present in more than one location on the web”.

This sets the record straight, as it’s almost impossible to write 100% unique content. With millions of pages on the web, many websites may use the same words and talk about the same things.

*Placing too many ads

Too many ads on the above-fold of your website will earn you a thumbs-down from Google. This practice defeats the purpose of information. Aside from that, it will put off visitors due to the eyesore of excessive advertisement banners.

The above-fold is the part of the website that’s visible without scrolling. Since it’s also the first portion that your readers see, ads aren’t the best first impression to give.

*Overkilling keyword optimization

This one is a classic mistake: keyword stuffing. Over-optimizing your pages with the same keyword will get you penalized by Google.

Also, it’s unappealing for readers to read the same lines over and over again. This double whammy will send your website to the depths of SERPs.

If you want to optimize your content well, use latent semantic indexing (LSI) keywords instead. These keywords are in the same topic, but not directly synonymous to your main keyword.

Also, the rule of thumb is 0.5% keyword density. Anyway, 1% can be forgivable. Anything beyond that is too much.

 

Why You Should Optimize Your Local Website for Mobile

October 7, 2019/by Ed Smith

Mobile devices are ruling the internet. From the escalating mobile-based traffic to the skyrocketing mobile ad spending, there’s no doubt that marketers and advertisers know the role mobile devices play in this era of the internet.

 

In fact, about 60% of all web searches were done on mobile in the year 2016. Experts say that it will continue to climb sharply in the coming years.

Reasons why mobile SEO is the future

This year, website owners and advertisers have spent $65.8 billion on mobile ads alone. Aside from the gargantuan spending, this is actually more than double of the 2015 expense of around $28.7 billion.

It looks like advertisers and marketers know well that mobile is the future of internet search. True enough, Google rolled out the mobile-first indexing algorithm recently.

Under this new indexing algorithm, web crawlers will index the mobile version of websites first before the desktop version.

As much as advertisers know this fact well, many small businesses seem to be oblivious on how much Google is committed to revolutionizing the search experience of its users.

It’s all about user experience

Aside from ranking better, mobile-responsive websites also improve the browsing experience of its users.

Come to think of it: about 88% of internet users who searched for a specific service will likely call or visit a provider within the same day.

If you don’t optimize for mobile, you’re missing an opportunity to generate warm leads, let alone increase your sales.

Failing to migrate or adhere to this new Google recommendation means you’re going to be left behind. No business wants that to happen, be it local or national.

It’s beyond the 10 blue links

During Google’s infancy, it used to show only the 10 most popular websites on the first page of the search results.

But over the years, the biggest search engine on the planet has added more features that will increase a local business’ likelihood of being seen online.

Some of these additions are Local Packs, Knowledge Graph, Google My Business, rich snippets, video clips, answer boxes, etc.

Moreover, these tools give more space to website owners so they can be seen, even if their ‘blue links’ don’t rank well on the first page.

When it comes to your mobile SEO, you shouldn’t only focus on nailing the top spot. You should also utilize other elements on the search page that will boost your online presence among your customers.

Up the ante of your content

Aside from fixing how your webpages show on mobile screens, you should also check how your content performs in terms of engagements.

For small screens, you can only have a small space. That means you should reduce scroll or use anchor links so your readers can jump in between parts of your post.

Aside from plain text, it’s also critical to use images, videos, and other multimedia content. As visual beings, humans are more absorbed in visual content. Besides, it’s rare for an internet user to spend a long time reading posts word per word.

If long posts are unavoidable, you should at least write a TL; DR at the top so your readers can scheme the gist of your content.

How to Optimize Your Local SEO Presence for Free

October 7, 2019/by Ed Smith

Many local businesses shy away from SEO due to the perceived cost. As much as it may cost a fee over time, you can optimize your website for free with some hacks.

If you don’t have the budget yet for paid SEO services, you can give your business website a head start using the following steps:

*Get listed in online directories

For business owners, getting listed on Google My Business (GMB) is an important start. Once listed, your business will appear on Google Maps, Google’s Local Pack, Knowledge Graph, and more.

Make sure that you claim your business online and supply accurate NAP (Name, Address, Phone number). Moreover, it’s believed that GMB listings are on top of all the ranking signals when it comes to businesses, be it local or national.

Aside from GMB, you can also list your business on Yellow Pages, Yelp, TripAdvisor, and more.

*Aim to get positive reviews

About 85% of all potential buyers rely on customer reviews when it comes to their purchasing decision. With this, you should focus on acquiring positive reviews by replying and resolving complaints. In addition, a large chunk of negative reviews will be edited if you provide the customer with an acceptable resolution.

Also, follow up to previous customers so they will post a review on your website or Google. A simple email can go a long way here. Once the customer posts a review, always thank them or respond to their complaints.

*Focus on getting backlinks from other local businesses

For local businesses, local links are gems. You can do this by blogging or talking about another local business within your niche that’s not a competitor. By doing this, you’ll likely get a shout out or backlink from them.

Backlinking is one of the most important ranking signals, especially among businesses. The more established backlinks you get, the more points you get from Google.

Also, doing this will make your website easier to discover, which will lead to more traffic and engagements.

*Localize your content and keywords

Local business owners like you should never forget to geo-target their keywords. Also, you should optimize your content with location modifier keywords. These keywords will help Google determine the location where you want to rank.

Aside from that, you should create location-specific keywords for each location of your business. This landing page will be the platform of your sales funnel while it also adds golden points in SEO.

Moreover, local keywords will help Google display your pages on the right location.

*Produce regular content

Aside from practicing all the mentioned tips, it’s important that you produce content regularly. Establish a blog where you can post once a month or bimonthly if you have the extra time.

Make sure that you optimize the content with low competition keywords relevant to your business or niche. Aside from your website’s content, you can also offer another business to exchange content with you through guest posting. This way, you can secure backlinks and boost your online presence for free.

Final words

SEO can be technical, but with these basic methods, you can now optimize your website without spending a dime. Consistency and quality content will go a long way here.

 

 

How to Create Backlinks for Your Small Business

October 7, 2019/by Ed Smith

Backlinking is a crucial aspect of SEO. It’s one of the most important ranking signals as it denotes authority and trustworthiness. Also, Google crawlers find websites with established backlinks as reliable, thus better rankings on the search results.

Moreover, small businesses will benefit a lot from backlinking as it will work wonders on local SEO. It will drive traffic on your website and make your website more visible on the vast map of the internet.

Why backlinking matters?

Any website that links back to your website is an added bonus for your SEO. It always matters and Google doesn’t fail to reward websites that succeed in building steady links.

Backlinking is also a signal that you’re an authority on a certain niche. If other websites trust you, Google will detect this as something positive.

Also, quality backlinks are known to result in high rankings, plus it helps Google crawlers discover and index your pages faster.

How to build backlinks for your small business

If you’re new to backlinks, here are some of the methods you can try:

*Write about other organizations in your niche

This method works by talking about other organizations within your niche. Still, make sure that they aren’t your direct competitors. For example, if you have a bakeshop, you can write about restaurants and other businesses that complement yours.

Once these businesses notice that you’ve talked about them, you’d likely gain a mention on their social media account.

*Use local resources on your pages

This is somewhat similar to talking about other entities in your niche. For example, if you own a cleaning service business, you can blog about property management services in your area. You can discuss your service complements theirs.

After that, you need to contact the website of the service or company you’ve mentioned. Inform them that you’ve mentioned them on your blog and ask politely if you can get a mention or backlink on their next blog.

*Tap local influencers

Local influencers are everywhere. Also, they are one of the best ways to gain backlinks and additional traffic for your website. Look for bloggers who are producing high-quality content regularly and propose an exchange of material. You publish yours on their website and they publish theirs on yours. It’s a two-way benefit, especially if your small business is starting to be known locally.

*Run sponsorships and donation programs

Providing free services to organizations and events are a good way to gain exposure and backlinks. Still, the value of the service or product shouldn’t set back your income.

For sure, these organizations will thank their sponsors on their website. This is a guaranteed backlink to your pages, but be sure to request it specifically.

*Write guest posts

Guest posting is a tried and tested way to direct authority blogs to backlink to your own pages. Aside from gaining that sweet backlink, being published on an established website is a big plus for your online reputation.

You can contact bloggers and other businesses. Most importantly, you should target authority sites on your niche and governing bodies that accept guest posts.

 

 

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