Now that I am done discussing about How to Add Emotions in Your Website? (Part 1) and How to Add Emotions in Your Website? (Part 2), I will go ahead and share tips on how to apply the said principles to your website.
In this blog post, I will share concrete examples on how to use emotions to your advantage. It is time to apply the rules we have tackled previously and add certain elements to make your website more appealing and relatable to your audience. Upon viewing your site, there should be emotions felt. In order for take action on buying your products, you should trigger positive emotions.
SENSE OF HUMOR
- Let’s start with humor since it is the most universal out of them all. No matter what language, we all like to laugh. So, humor is definitely a sure way to reach people and tap on their feelings.
- Another reason why humor is effective? Because it can break the feeling of awkwardness. When you laugh or smile, it means you are comfortable. Whether you are on the store or a website, it works well because it lightens atmosphere.
- However, you have to know that humor can be very subjective. This is one obvious downside because what may be funny to one person may be insulting or offensive to another. So, don’t just drop one joke after another.
- Before you add humor, be sensitive to the people reading it. As discussed previously, know the context and know your target audience well. Without this, you may offend other people. But when you know your audience, you will share jokes that are really funny to them.
- For an example on humor, look at the mail service MailChimp. The logo and mascot of this website is a Chimpanzee named Freddie!
FACE AND BODY RECOGNITION
- When humans are looking for something, we always search for a link, a sort of emotional connection in other objects, in other people, etc. This is the reason why we immediately notice faces of people on ads. Once we see a human face, it is easy to empathize. Whether this face looks happy, sad, or worried, it’s easy to recognize the emotion and understand what the person is feeling.
- In everything we do, we always relate it to ourselves. Thus, the golden ratio is an important because the human brain is designed to look for symmetry. It is hardwired to be attracted to the symmetry of things.
- By seeing our own selves in a web design, we form other connections to it. Adding the golden ratio concept is enough for humans to conclude that this design is indeed symmetric and harmonious. Hence, making the design more relatable to humans.
- An example for this is the news site Mashable. The website divides the articles in such a way that the latest headlines are on the left portion, and the details on other relevant news updates are on the right.
More tips will be discussed in part 2. So, stay tuned for it!