SERP Click-through rates are a technical component of SEO. But if you’re willing to delve deeper, optimizing SERP CTRs will help increase conversions and site traffic. Aside from landing on the top spot in the SERPs, it’s also important to encourage internet users to take action and visit your pages.
More about click-through rates
SERP CTR refers to the number of clicks your link in Google’s search results gets. This is dependent on how attractive your SERP result is when it gets displayed on the search engine. This will increase the likelihood of internet users visiting your pages.
Ways to optimize for CTRs
To improve your click-through rates, you should do the following basic things.
Use a compelling title
The title of your page is the first thing that internet users will lay eyes on. This should be compelling, engaging, and attractive. Also, you should use your keywords in your Title Tag to ensure that it’s relevant to the search query
Observe optimal title length, so it isn’t hidden in the SERPs. You can also use numbers in your title to entice readers to click.
Write an engaging meta description
Next, you have to ensure that your meta description is eye-catching. It should include a teaser of your content, so users will know exactly what they are going to get when they click.
Take note that pages with personalized meta descriptions enjoy about 5.8% more clicks than those without them. And if you have an irresistible description, you will see an even better CTR.
Just make sure that your meta description is within the 160-character allowance.
Use short and concise URLs
Another important thing that you have to check is the length of your URL. Keep it short and easy to remember so internet users can easily go back and type it on the search bar.
Just recently, Google has been displaying emojis in mobile search result pages. This little detail increases the chance of getting more CTR. Take note that humans are visual beings and these tiny details will surely get noticed.
There’s no specific estimate of how many emojis influence CTR. But for what it’s worth, using them will make your link stand out.
Consider jump to links
Jump to links are the sublinks located under your main title as displayed in the SERPs. This allows visitors to jump into a portion of your content, which directly answers their query. This is very useful for very long pages as it can reduce bounce rate. Aside from that, jump to links also boosts pages per session on your website.
Try structured data
Structured data is even more technical, but it can yield excellent benefits for your CTR. Structured data marks up the information about your page’s content. This allows search engines to index it better and faster. It also improves the visual value of your snippets, thus enticing more clicks.
Take note that there are many types of rich snippets. Some are within your control while others are generated by Google and can’t be influenced by the website owner. It also depends on the content niche and type of content.