In a short video introduction, Google introduces a new web series called Search for Beginners. According to the video, Google said that…
this series for everyone who wants to learn the basics of creating an online presence and using Google Search tools to help people find your website.
The animated videos are just short and concise. So, it won’t time-consuming for anyone on the go. Plus, this series is really created to focus on the information people need. Hence, it will skip on the long intros and get right ahead in teaching people about the different online platforms needed to create a strong online presence, and the ways to determine which one is the best for you. In the video series, Google will address issues about online search and website discoverability. Every 2 weeks, Google will post new animated videos on the Google Webmasters’ YouTube channel.
With this newest project, Google aims to solidify its YouTube presence. The animation and visuals are geared towards the beginners. So, if you are new to SEO, never miss this opportunity to learn about the vast world out there. You won’t be able to see Google experts here like John Mueller and Martin Splitt because this will be a purely animated series.
Also, I will be posting about episode recaps. Be sure to check out:
First, let’s talk about episode 1. The very first episode of Search for Beginners answers the question, “Do I need a website?“ The video is a reminder to businesses that a website should not be the first concern here. Before anyone should start spending money, it’s important to determine if one needs a website or not.
Truthfully, Google discourages building one immediately. Instead, people should establish the following details first: who are the customers? and where to find them? Do they even use the internet to search for products.
If they do, then, you have know the fact that people use search engines to find things online. Usually, users rely on Google to find things for them. That’s why it is essential for businesses to be discoverable online. When users search on Google, they already have an intent in mind like looking for new clothes or shoes. Thus, the term “search intent” was coined.
For instance, when one person searches for “Where to buy a nice T-shirt?”, this is clearly a business opportunity for people. Google continued on suggesting the different ways to build a website. They can start a website from scratch, using a website generator, or using a content management system (CMS) such as WordPress or Joomla. Also, Google recommends starting a blog on Blogger or creating social media pages first to test the waters.
Ultimately, Google reminds everyone to think on what you want to personally achieve. If you just want to get more customers in your retail store, consider adding your business to Google My Business. Knowing the purpose of your online presence will determine which platform is best for you!
To know more about Search for Beginners Ep.1, please view the entire video below:
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