On 3 Reasons Why Your Website Has a Huge Bounce Rate, I talked about the definition of bounce rate, and the ideal percentage. After, I also stated 3 reasons why the bounce rate is extremely high.
Now, I will continue the discussion by sharing 3 more reasons why your website has a high bounce rate.
- Slow page loading time.
For Google, speed is such an important part of a website. In fact, website speed is included in Google’s algorithm.
So, fixing it won’t just take care of the prevailing bounce rate problem, but speed will also help you rank better in the search results. It is best to work on improving speed as much you cant.
Not only that, when you provide a speedy site, it will be positive user experience for target audience. You will gain favorable reviews along the way.
If you won’t optimize it, no user would want to visit your website. Everyone will just abandon the page and hit the close button. Thus, having an overall poor experience.
In order to check your current standing, you can use the the following tools:
All these links above will give you specific insights and suggestions on how to improve site speed. More on: Functional Tools and Guidelines to Increase the Website Speed
- Having a self-supporting content.
Don’t get me wrong, having a competent and efficient is great. Of course, your aim is always to guide users to what they want to read, hear, and watch.
However, when the users already find what they are looking for, they might leave your site. Subtly guide them to other pages of your website, and you might want to link suggested articles.
In some cases, the user will get everything they were looking for from the page on your site.
To be sure on this situation, you better go to Google Analytics and check the numbers on the Time Spent on Page and Average Session Duration. Because if the user is spending time on that page, it just means that the user found a relevant content. Most probably, the page was able to answer the user’s search intent.
If not, then try to convince the user to stay. You can either recommend reading other blog posts or you can suggest other products that the user may like.
- Uneven contribution of the pages of your website.
If I elaborate my point on number 5, some pages of your website might be adding to your towering bounce rate.
Some pages may be able to fulfill the search intent. Meanwhile, other pages are causing people to leave your website.
It is best to identify the pages that bring more harm than good. Just go to Google Analytics and then proceed to Behavior. Then, on Site Content, click Landing Pages. Go ahead and sort the pages by bounce rate. You can even add filters to narrow down the results. Remember, don’t hesitate to remove the pages that influence your bounce rate. If the pages don’t makes sense, then, delete it and replace it with more authoritative pages.
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