The Americans with Disabilities Act became law over 30 years ago, but it isn’t until recently that the legislation has applied to website owners. Interestingly, there has also been a resultant rise in law suits related to website accessibility issues. International law firm Seyfarth Shaw reported an increase of 16 percent in ADA lawsuits in […]
Earlier this month, on June 3, Google released a new algorithm update dubbed the June 2019 core update. Google has claimed that this is not a massive algorithm update but there are many SEO experts and business owners who think otherwise. In fact, we are still seeing changes and fluctuations in rankings as the algorithm […]
Shopping in physical stores is becoming less and less common by the day. Many customers prefer the ease and speed of shopping online and having stuff delivered straight to their door. As many as 80 percent of customers won’t even visit a brick and mortar store unless they have their inventory online, says a report […]
Everyone knows that Google is the biggest search engine in the world. But that doesn’t mean you should be ignoring what Bing can do for your business. When you optimize for Bing, it can actually bring in a lot of traffic to your website. In today’s article, we’ll look at why Bing is actually a […]
If you think E-A-T has anything to do with food, you’re dead wrong. It’s not about consuming something tasty, it’s about how well you rank in Google. In this article, we’ll explain what E-A-T means and why it matters if you’re a website owner and what to do about it. What is E-A-T? E-A-T is […]
If you’ve been keeping track of Google lately, you’ll know that the search engine has been introducing a lot of changes. First there was the March update which saw rankings drop across the board. Then there was the June update, which saw some rankings increase in response. In July, more changes are happening as Google […]
Do you know page speed is more important than ever before? It can have a huge impact on the way in which you rank in Google. The faster your site, the better you rank and the more visitors will stay on your website. That’s right, when you have a slow site, people leave in droves. […]
In June, the SEO world was awash with news of a new core update. But something potentially even bigger is going to be happening in July. From the start of the month, Google will be using its mobile-first index on all new websites. This is something Google has been talking about since 2016 and it […]
You probably haven’t heard of TF-IDF unless you are a bit of an SEO guru. Otherwise you wouldn’t be reading this article. On the face of it, it looks like a confusing term. It becomes even more so when you learn that it is a form of statistical math. But you shouldn’t feel confused or […]
