What Is Regional SEO and How to Develop It? (Part 2)
In part 1, I talked regional SEO and the 2 tips to enhance it. Right now, you are about to know more. So, let‘s begin with…
Produce a Higher Quality Regional Pages
Of course, you need more information about the business. To provide the user the right data, include the essentials like name, address, and phone number (NAP), directions, images, and other details.
Put in Distinct Description
Check out the tips below to create the merit of your region page:
- The history of your firm in a certain region.
- The factors why your expertise are fitting to customers or businesses in a specific region.
- Incorporate the remarkable projects in the specific area and have some photos too.
- Services or products that are famous in the area.
- Include the important landmarks.
Disclose Customers and Their Testimonies
If you own a B2B business, it is a good idea to involve popular and noteworthy clients in a specific area. Cite the things you did for the clients and incorporate relevant pictures of the project. Soliciting for testimonies from the said clients will be such a brilliant way for your business presence to be evident. Spice it up with a video and proudly post it!
This is where you can be different. Perhaps your rivals are including photos too, but most probably, they are using stock photos. To show that you are better, utilize original photos.
To accomplish good photos, here are some advice:
- Showcase your logo notably on your photos.
- Give the appropriate alt text and image name.
- Capture your services or products in action.
- Insert distinctive landmarks coming from that region.
Add in a Map
Do a tailored-made map of a specific regions putting highlights for immediate location of your service area. While you are at it, consider an interactive map so your users will immediately find your location.
The Site of your Physical Office (only if necessary)
When it comes to business, you have to be practical. Having said that, a physical office in each region you service is not a good idea. It is not even a choice for others.
Now, if you have at least an office, then it will notably enhance your ranking in the local scene.
GMB, SAP, or Both?
If you can manage a physical office just for taking calls, establishing a GMB or Google My Business profile is a piece of cake. It is an online website featuring your profile with your name, address, and contact number. Nevertheless, if your company cannot manage offices in various places, it is a smart move to add SAP or Service Area Business in GMB.
Upgrade Your Link Building Schemes
There are various link schemes you can use; just read 5 Surefire Techniques in Developing Backlinks. The following are various ways in acquiring fresh links:
- Join in the various business events and local charities.
- Participate in the different organizations, and then, submit your to the particular industry directories.
- Highlight testimonies and comments, and make use of them to attract a wider audience.
- Make sure you blog your accomplishments on other websites too.
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