A few businesses would like to rank for a wider region rather than optimizing for a smaller and more concentrated area. Well, it is a wise decision since there are too many areas and few customers dropping by the store.
Achieving a well-organized regional SEO could aid enlarge the number of times your content is presented. No need to strain your bank account for having physical offices in every city in the area. If you do it right, you can still earn a spot on the search results through the “near me” suggestions.
Regional SEO as opposed to Local SEO
There is a decisive contrast. Brian Harnish said, “Local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.”
Many physical stores, also widely known as service area businesses, do local SEO and set a virtual office. Nevertheless, it’s fundamentally operates online. This is to enhance its presence in the local SERP.
This is authorize by Google’s guidelines in the premise that some staff are doing their job during business hours. Despite of that, if and only if a user complains about your business, Google will think that you have provoked the law, and the result is suspension of your listing. Harsh, right? Well, you can go for re-establishment but surely it will take a long period of time. The safe thing to do is never break the agreed guidelines.
How to Develop Regional SEO
To keep clear of a downward movement of your SEO efforts, here are 2 tips to develop your regional SEO scheme.
Analyze Your Area
The best move is to understand your area by analyzing it. Did your research had any result? Know which of the cities are most receptive to your brand or service.
Do a Local Keyword Research
Carry out this task in a full-scale manner and always remember to include geo tags to your keywords.
Distinguish this with facts presented by Google Analytics. Know if there are similarities (or differences) and arrange them accordingly.
Systematize Your Cities
Classify in single regions should be your next step, and then decrease the number of the region pages as you go along.
Example, if you need to rank in your SEO services in Austin, Texas. Your goal should be the business district there like the ones in Cedar Creek, Kyle, or Driftwood. Remember that San Antonio Texas is the nearest to Austin. It would be a good idea if you could put all of them together in one area.
Increase your Doorway Pages
Google describes tells us that “sites or pages created to rank highly for specific search queries.” Further description is a set of duplicate pages that go to similar point and may affect the user’s journey. If there is anything that should be prevented, that is increasing the doorway pages. The crazy part here is that there are occasions when they do work. In 2017, John Mueller reiterated during a Google Webmaster Hangout that doorway pages is an awesome strategy ONLY IF it is done correctly.
Now, you have read how to develop your regional SEO. More tips on What Is Regional SEO and How to Develop It? (Part 2)