Generally, many things could go wrong in search engine optimization or in building your brand. While the heart and core of your beloved website, is of course the content that you put out for people to see.
We, the content providers, should also take into consideration what our users will go through before viewing our works. I cannot put enough emphasis on the fact that: above everything else, the very goal is to satisfy our readers. Of course, they are the lifeblood of every website’s very existence.
Without the people reading, buying, or browsing, websites are useless.
To cut it short, it all boils down to customer experience. One major aspect that affects that is your site’s convenience. You need to think whether your customers are having a hard time accessing your contents or not. Because of technical concerns that are sometimes overlooked, we fail to provide the best user experience. In this article, that is what I will try to explain in detail.
How does it affect search engine optimization?
- Again, it is not just enough to boost the content itself, it is also imperative to boost its accessibility.
- There have been a few technical search engine optimization audits and I need to add the fact that most of these alarming issues greatly affect the website’s search capability and performance.
- Optimizing through focusing on your contents and making sure what you put out there for everyone to see is actually worth seeing is great, but it is of no use if your actual site’s accessibility is a pain to go through because of common technical issues.
- Imagine, clicking to a site because you are drawn to their interface, their design, their actual content, but while scrolling and scrolling, you experience technical problems every now and then? Well, I have experienced that countless of times and I always clicked out of the freaking site and look for a site that has similar content.
See? These technical problems hurts the whole search performance by ruining the customer’s overall experience. At the end of the day, people want less hassle and more convenience.
Here are examples of the most common technical problems to be aware of:
- Improper redirects,
- Slow page load time,
- mobile errors,
- duplicate content, and
- unintentional blocked pages.
These may be minor issues as compared to a lot of the other things that you know about search engine optimization, but let me tell you, these problems really do pack a punch and could cost you your entire website.
To wrap things up, the solution to this is direct and simple. You just have to make sure you lessen these types of problems. Gather your team of experts, and:
- run checks from time to time for quality control,
- keep in touch with your customers through their feedbacks regarding the overall experience of your site.
Again, technical issues are inevitable and errors will happen. You can never really get rid of them, but what you can do though is minimize them. Just make sure that all your contents are accessible and your overall website is user-friendly and interesting enough for people to view.