After learning about the very importance of content, now, it is about time to get more technical with search engine optimization. This might seem very complex, but trust me, this should be the first thing that you need to perfect if you want to rank in search engines.
In today’s article, we are going to be talking about performance.
Performance could mean many things. In search engine optimization and in the online industry, this easily means how your website operates. To put it better, how well your website operates. How convenient is it for your viewers? How fast? What are they getting out of visiting your page? If you are going to measure search engine optimization performance, these are the basic questions that you need to ask.
The most important factor of performance though is speed.
Speed is a necessary factor in maximizing your websites accessibility because this affects customer experience.
Imagine, you are going to a diner and you are ordering your favorite food, but it took them an eternity to get it done?
Imagine, you are ordering something online, and it’s something that you really need to wear for an event that is going to happen 3 days from now. However, the shipping company delivered it way past its due date. I should know how it feels, I have experienced my fair share of waiting and more. Let me tell you one thing for sure, there are plenty of things we should be patient with but how fast your load pages should never be one of it.
So how fast should a page load exactly?
There should be no better answer than “as fast as possible” and I could not agree more. Ideally, a page should load within 2 or 3 seconds max. That is how fast your very own page should work if we talk about effective performance.
Another things is you need to make sure that you will check your website’s so called “waterfall”, and you can use webpagetest or GT metrix. These are the sites that will show how your website will come together as it loads.
Once you paste your web address, the testing website should be able to give you a detailed report on:
- Performance score
- Yslow score
- The waterfall chart
- Page details such as the page load time and the page size
- Page load details for videos and filmstrips
There are also other page speed metrics that will displayed, and it depends on the tool you will use. So, don’t delay and you better check how fast your website loads ASAP. Before you blow your viewers mind with your amazing content and extraordinary web designs, you need to make sure that the people can access your website as fast as possible.
Make sure that before diving in to the more complicated parts of search engine optimization, you ensure that above everything else your page should load within the ideal time because this greatly affects customer’s perception and experience of and with your website. We really do not want to piss of our beloved viewers by making them wait long just for them to see your content, right? Your content is amazing and it should not take forever before you let the world see it.