Just recently, Google has started using a carousel format for local business reviews. This may not be a big deal for some, but it actually speaks of convenience and accessibility. Aside from that, the carousel format only shows local businesses with substantial positive reviews. Below, we discussed this new improvement and how it impacts local businesses.
When did the carousel format surface?
It was first spotted by a digital marketer named Aneel Badyal. Consequently, it was confirmed by a Google spokesperson.
The carousel format is yet another new update, aside from the Q&A being of the same format as well. However, the Q&A portion is only available in English as of now. Still, knowing Google, it won’t take long for this portion to be multi-lingual.
What’s with the carousel format?
Technically, the carousel isn’t a very big deal as compared to the algorithm changes this year. Still, the fact that it shows up only to websites with high-quality reviews makes it quite a golden treasure for marketers. Every local business wants to have this format as it also speaks about the integrity of their business.
Also, with the carousel format, internet users no longer have to click “See All Reviews” to see all the reviews about the company. Instead, the carousel format allows a scrolling motion.
This encourages internet users to read further. For businesses with excellent reviews, the carousel format is an extra nudge toward their sales funnel.
Should you care?
If you own a local business, yes, you have to care. As much as review excerpts aren’t new, it’s still different when shown in a carousel format.
Aside from that, the carousel is placed just below the business name, or at the above-fold of the page. This means that the reviews can be seen right away without the need to scroll further.
This way, you can leverage your positive to entice more leads and to flaunt a better business image.
How to get the carousel review format?
Well, as far as the rules are concerned, you need more positive reviews. This is possible only if you encourage your customers to leave a review after they have availed your service or product.
You can actually use Google My Business’ built-in messaging platform to follow-up for a review. Of course, this entails risk as there’s no guarantee that your customer will leave a stellar review. But even if the customers give you a low review, you can always offer a resolution so they will edit the review for a positive note.
This can be a demanding task, especially if you have hundreds of customers at once. Still, it’s worth the time, given that you’ll get the carousel review format and potential leads will have a good impression about your company.
The carousel review is a new addition from Google. If you have a GMB account, you should utilize its full potential. You should follow-up for reviews and give the best solution to unhappy customers. That way, you can gather more high-quality reviews.