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What You Need to Know About Keyword Research in 2020
/by Ed SmithKeyword research is one of the foundations of SEO. Marketing experts and SEO practitioners spend a great deal of time finding keywords that convert. For the year 2020, keyword research is here to stay and will perhaps play an even bigger role in search. Why keyword research is still king in 2020 Keyword research allows […]
The First Metrics You Should Look at When Starting SEO
/by Ed SmithSearch engine optimization is a full-time job, especially for big websites. Without it, site visitors won’t find your pages, and you’ll get buried in the depths of search results. For beginners, SEO can be overwhelming. It’s a task, though the effort is worth it once organic traffic starts streaming into your website. The following are […]
What Site Owners Need to Know About Optimizing SERP Click-Through Rates
/by Ed SmithSERP Click-through rates are a technical component of SEO. But if you’re willing to delve deeper, optimizing SERP CTRs will help increase conversions and site traffic. Aside from landing on the top spot in the SERPs, it’s also important to encourage internet users to take action and visit your pages. More about click-through rates […]