Google has always been the largest search engine on the planet, with over 2 billion users on the Android platform alone. This is followed by Yahoo and Bing. Still, if you’re willing to explore outside of these mainstream search engines, you’re going to explore more options that could be valuable to your business. Here are 7 of these lesser-known platforms:
This German-based search engine was founded 10 years ago, with search results powered by Microsoft. What makes this stand out is that the profits of this search engine are used to plant trees. So far, Ecosia has planted over 78 million trees. Also, it uses renewable energy to sustain its searches. If that’s not enough, Ecosia has built their own solar power energy plant so they won’t have to pay providers.
Moreover, GiveWater is a search engine that funnels its profits to provide effective sanitation and to boost water quality. GiveWater works this way: when you searched and clicked a paid ad, the site will earn money. All of its searches are powered by Bing. Such profits will be shared with charitable partners that use the funding for better water facilities.
Next is Ekoru. This search engine puts its profits to renewable sources of energy and for civil rights causes. They don’t store search-related data on their servers as part of their pledge to privacy.
Take note that Ekoru is only available in Canada, U.S., France, U.K., New Zealand, and Australia for now. Still, they are expanding and more regions are being added.
Elliot for Water
Elliot for Water has similarities to GiveWater. They both aim to provide better access to clean water. Overall, Elliot for Water donates 60% of its profits to charity, the same amount that Ekoru gives out. They aim to reduce fatalities due to unclean water. They also support a solar technology called Solwa.
This UK-based search engine takes pride in its affiliate model as a tool to raise funds for charity. They use a Bing-based search as well as a proprietary tool called Give As You Live, which they launched in 2010.
Basically, Everyclick has retailers who pay affiliate commissions. Currently, Everyclick works for over 4,400 online stores.
Lilo is a search engine made to raise funds for charity. So far, they have raised about $2.5 million worth of financial help for various organizations. Basically, this search engine works through its waterdrop system. Each search generates a waterdrop that can be given to a charity that the user chose. This charity will receive funding from Lilo, depending on the number of waterdrops.
Givero gained inspiration from DuckDuckGo, another search engine. Unlike the previous search engines, Givero allows its users to choose the cause they want to support. The good thing here is that no search info will be saved and the user doesn’t have to create an account. So far, 50% of all the profits of Givero have been donated to charity. Such organizations range from children’s charity, animal welfare, environmental groups, and more.