Web design is more than just how your website looks. It also pertains to the functionality of each button, content, and features. The more it is accessible, the more inclusive your site gets. This earns you plus points for both your SEO rankings and the reputation of your site on your visitors.
Why inclusive design matters
Many web designers are paying attention to the inclusivity of their design, aside from how it looks. They have realized that for visitors to enjoy their stay on a certain page, it has to be easy and comfortable to use. Unlike other sites that are a pain to navigate, the one with an inclusive design is more intuitive and navigable across devices.
Just imagine a website filled with images. Some users may not access it easily, especially if their internet connection is poor. With the use of Alt Texts, you can place textual information about what the photo is about. So even if it doesn’t load properly, they can still see what the image is all about.
You can also come up with a simplified version of your site that will allow the users to view the content even in poor internet connection. A customizable font is also ideal, so your users can adjust the font size according to their preference.
Take note that aside from doing your visitors a big favor, you’re also boosting your rankings on the search results.
Tips for an inclusive website design
It may seem technical and overwhelming to revamp your site, but with a few tips to start with, it becomes an easier task.
*Use audio transcripts
Audio transcripts are useful for those who are auditory impaired. Since they can’t listen to any audio file, a text transcript comes handy. They can easily read your content, making your website more accessible across users.
Aside from that, it will also add an SEO boost for your pages since you can optimize keywords on it.
*Don’t overcrowd your pages
An overcrowded page will turn a visitor off. Just imagine visiting a site with ads popping everywhere and buttons overlapping each other. As much as possible, make your pages easy to the eyes. Aside from that, make sure that all functions are responsive and that all links are working.
*Insert video captions
Video captions come handy for both non-native speakers and those who can’t listen to audio content right away. Like audio transcripts, you can use video captions for added SEO edge.
Your visitors will appreciate video captions, especially if earphones aren’t handy.
*Customize text font
A customized text font allows your site visitors to tweak the font of your text for easier viewing. You should factor in that not all of your visitors can read small letters. So with adjustable font size, you can cater to more site visitors.
Inclusive website design helps both users and website owners in navigating a website. Most of all, it gives you brownie points on the SEO aspect.