If you have a Google My Business account, you should never miss the Google Posts feature. Launched back in 2017, this tool lets you publish posts as part of your Knowledge Graph tab on search results. You can use this to announce events, promos, invitations, memberships, and so on. Below, we discussed a brief guide on how to use it on your account.
However, you should remember that this is only available on GMB accounts.
What is Google Posts?
Google Posts is a complementary tool inside Google My Business account. It was experimentally launched in 2016 and was limited to presidential candidates’ use. After a few months, Google released it to all GMB account owners.
Using the Google Post tool, you can publish posts, much like social media posts, below the Knowledge tab of your search result. Take note that this will only be displayed or triggered upon the search of your brand or business.
You can use Google Posts to promote your e-commerce site, send an invite to your customers, publish CTAs, and more. Most of all, it allows your audience to know more about your business with only a little nudging.
How it works
Through your Google My Business account, you’ll see the “Posts” tab where you can create the Google Posts.
Upon clicking “Create Post”, you can now add an image which should have a minimum of 344 x 344 pixels and a maximum of 750 x 750 pixels. Take note that Google will crop the image in a square format.
You can also add text up to 300 words as well as a CTA button from the indicated options. Just tick the one that you need and publish it.
Overall, you can publish up to 10 posts that will be displayed in a carousel format on search results. Take note that the more posts you have, the smaller the displayed image becomes.
Also, each post will expire within seven days. An exception to this is events-based posts that will be removed once the event date has finished.
In addition, you can view the click stats of your post on your GMB account to gauge how each one is performing in engagements.
Benefits of using Google Posts
If you own a business, regardless of the niche, you will benefit from utilizing Google Posts. It gives you an additional platform to send your message and encourage readers to click through your CTAs.
It’s not as comprehensive as social media sites, but Google Posts has its advantages. No doubt, it’s added visibility for no added cost and platform.
Also, there’s no doubt that Google Posts reach a wider audience. You just have to use it right to drive traffic to your site and possibly improve sales.
Google Posts is an intuitive tool that you should utilize within your Google My Business account. It comes for free and it gives you an added edge when it comes to reader engagement.
We’re yet to know if this feature is a ranking signal. Nevertheless, there’s no reason not to use it for your benefit.