If you own a business, you have probably heard about the Map Pack already. It’s the coveted spot after the sponsored links where listings of the top three businesses are displayed. Businesses that succeed in being included in the Map Pack will gain visibility and better traffic. Of course, it all boils down to conversion […]
Consumer behavior plays a pivotal in every business’s marketing and SEO campaign. Businesses have to base their efforts on how their customers look for businesses online. With the proliferation of smartphones and tablets, mobile search has revolutionized how customers see brands and businesses. With 52% of search traffic coming from mobile devices, it just shows […]
If you have been optimizing your local business for search engines, you probably heard of the Google Knowledge Graph. It’s a tool released back in 2012 which aims to boost a business’ visibility online. In turn, it will also help internet users gain information about a business without the need to visit internal pages. Remember […]
5 Essential Factors that Affect Your Map Pack Ranking
/in Blog /by Ed SmithIf you own a business, you have probably heard about the Map Pack already. It’s the coveted spot after the sponsored links where listings of the top three businesses are displayed. Businesses that succeed in being included in the Map Pack will gain visibility and better traffic. Of course, it all boils down to conversion […]
4 Consumer Search Trends for Finding Local Businesses
/in Blog /by Ed SmithConsumer behavior plays a pivotal in every business’s marketing and SEO campaign. Businesses have to base their efforts on how their customers look for businesses online. With the proliferation of smartphones and tablets, mobile search has revolutionized how customers see brands and businesses. With 52% of search traffic coming from mobile devices, it just shows […]
A Brief Introduction to the Google Knowledge Graph
/in Blog /by Ed SmithIf you have been optimizing your local business for search engines, you probably heard of the Google Knowledge Graph. It’s a tool released back in 2012 which aims to boost a business’ visibility online. In turn, it will also help internet users gain information about a business without the need to visit internal pages. Remember […]