Linkhelpers SEO
  • Home
  • What Is SEO
  • Local SEO
  • Our Services
  • Custom Web Design
    • Phoenix Web Design
    • Phoenix Web Designer
    • Web Design Company
  • About Us
  • Philosophy
  • Blog
  • Contact
  • (602) 888-2865
  • Menu Menu

Phoenix SEO – 3 Unique Ways to Enhance Your SEO Skills

November 1, 2019/by Carmel Lago

Go to conventions and look at SEO sites, that’s what they all say when you ask for tips! Surely, those are great suggestions, but are those the only way? Obviously, the answer is no. More than anything else, you need to practice those theories and learn from them.

woman using computer sitting on black chair

So how exactly can you practice? Fortunately, this article will assist you to determine possible techniques to study SEO.

  1. Reddit

Wait… what? Yes, I know that everyone knows about Reddit. But not a lot know that it can help you learn things. Not just about SEO, but anything under the sun.

You can always ask every single thing about SEO. If you have an inquiry, it is like an open request to all SEO’s all over the world. This gives you a ticket to gain entry to experts you don’t even know or might not even meet. Be aware that there are no hindrances in giving suggestions in Reddit. So, anybody from whatever part of the globe who has an account could comment and this could be hurting at times.

Know that: there could always be the criticism and rectifications from people. If you want to survive, live with it and you will learn more. Do not take it personally; instead, learn from it and use this as a motivation to continue learning. Whenever you find yourself in a tight situation, do not start a fight by that they are the ones who are wrong. Keep the environment of friendliness and professionalism.

The best thing to do is to be open to suggestions. Remember, they are numerous ways to get food: you can ask, you can buy, and you pick fresh fruits. You might even be surprised that despite the comment they are actually correct and that will protect you from any detrimental mistake. You could probably respond to them in such a way that seem inviting to comment.

  1. Create SEO Blog Posts

An alternative way to inspect your SEO understanding is to write a guide for people to know the idea of SEO. You can start by developing a material for your group. Perhaps, you could write down your thoughts and publish them online. This will surely invigorate you and will uncover a fresh means of performing your job. By writing, you have to exhaustively research and inevitably discover other methods of procuring conclusive outcome. It could also give you a lot of beneficial ways of doing your everyday SEO tasks.

  1. Educating other People

While doing your SEO job, there are, of course, family reunions and gatherings in between. This actually an avenue for you to: 1) clear misconceptions about SEO and 2) educate people on what you know about SEO.  Maybe you would like to start on the relationship between SEO and search engines? While at it, you will discover your strengths. Oh, this is the area I know best and I still help on this part. Nevertheless, it gives you an opportunity to do a self-assessment. Additionally, joining group gatherings are your chance to efficiently communicate your thoughts well.

 

Up Next: 5 Other Ways to Enhance Your SEO Skills

Phoenix SEO – Important Details to Add on Your Location Page (Part 2)

November 1, 2019/by Carmel Lago

Last time, I discussed about including NAP, describing the location, and uploading pictures. Today, let us take up the rest which are vital for your location page checklist.

black flat screen computer monitor and gray wireless mouse

Read them carefully:

  • Helpful CTA

Every time you decide on putting CTA, it has to be justifiable and it should give you that added value and gratification to the user’s experience. There are some options for CTAs like the ones below:

  • Obtain instructions (attach to Google Maps)
  • Have an option for your audience for early reservations, or
  • Ask for a date or an appointment.
  • It is effective in online shops to put a SHOP NOW button, indicating that customers can immediately purchase the items.
  • Instructions About Your Business

Adding more instructions to your business can assist people to find your location very easily. Plus, it is such a good thing when it comes to geographical keywords as there will be no way for the users not find your location.

Dependent on realistic experience instead of depending on theory. Thus, it is wise to utilize the simple navigation which is East, West, North, and South. Vital intersections is such a good aid to locate your business. Oh, mention too your next door business establishments in your instructions. This is one sure way for clients and interested party to find you by mentioning the nearest mall or outlet center.

  • An interactive Map

When you merge a map, it is beneficial because users can quickly find out whether or not your location is close to their place. When possible, use the Google Maps API to have a personalized map.

  • Meta Descriptions and Page Titles

Clearly, you could be pondering of the reason why you are bothering so much about the meta description and the title when what you only desire for is to focus your attention on the location and nothing else.  The truth is, local businesses increase traffic from the organic outcome. It is vital that you cover your bases and confirm that you do have an optimized listing whenever or wherever people want to find your business.

Page Title

The title has three fundamental factors:

  • Name
  • Vital  keyword
  • Location

Meta Description

Meta descriptions must have 3 essential factors from the title to putting up some USP. Put something that you think will make users to be interested is to make sure you snatch their interest enough to click, and quickly suggest an answer to their concern.

Internal Links

There are other methods to interject internal links to the landing pages. Not all methods are helpful to your own business. Take a look at the list below and find out which of these are useful to you:

  • Connect to the nearby areas.
  • If your location offers a well-defined services, then connect to the informational pages describing the type of services.
  • Associating your location of a specific social media profiles.
  • Medical clinics obviously should connect themselves to the doctor profiles.
  • Restaurant likewise must associate to menus.
  • Make a spot for the internal blog posts.
  • Link to any reachable online shopping domain.

The Speed

For local SEO especially, the velocity is an important ranking essential as it is obvious that a quick loading location page does make a humongous difference. Checking the Google Page Speed Insights can really assist you in checking the speed. Another option is GTMextrix.

 

SOURCE: (1)

Phoenix SEO – Important Details to Add on Your Location Page (Part 1)

November 1, 2019/by Carmel Lago

There are many essentials in the map pack ranking, nevertheless, one of the greater importance is earning an excellent landing page. As SEO practitioners, we instruct people that good SEO performance is deliberate to achieve the goal for our clients and stockholders. So, how come we do not employ logic in our location page?

turned-on laptop showing different photos

Below is a checklist responds concerning achievable inquiries that people might be curious about:

  1. NAP

Everyone one knows that this is an acronym for name, address, and phone number. Your NAP should be exactly the same as your Google My Business profile, location page, and other credentials. To some this is a waste of time but look at it this way, it wouldn’t hurt if you do so.

  1. Photographs

A fantastic way to help your guests in finding your location is to have interior pictures most especially if your business is in the healthcare sector. The faster they find your place the easier for them to make a decision.

Exterior Photographs is likewise very crucial for a location page optimization. This would include:

  • Logo of the business and connected signs,
  • Details about parking,
  • Key businesses in the area particularly if your place is near a distinguished landmark.

This is meant to assist new clients spot your location upon their arrival in the area. And this is so ideal especially for a new company.

Correcting the Meta Images of your Data

It is understood that your images has to have that professional quality. Although, there could be a concern here since the current camera is incline to have such an enormous file sizes.

To a large extent, this is because of the extravagant meta data that are in your images. This comprises inessential information such as the class of camera that was utilized to take the photos, location, date, etc. Do not be worried, there is always an antidote for this and it is called Image Optim! This software can remove the meta data and still maintain the good quality. It also means that the quality of the image will not diminish even when you compress the photographs. Use the web based editor which is the https://www.thexifer.net, should you want to put images like GPS coordinates, description, location, and title.

  1. Business Location

 A lot of the businesses has no idea on how to make a description of its location.  Every single location sites, a handful of places implement the same definition and basically just change the name of the location.

JR Oakes cautioned everybody on twitter to do their location pages different. He mentioned an example on how to keep away from making a big mistake with the location pages. Here are some concepts to follow:

  • Services: Are there any amenities that are inimitable in comparison to other locations?
  • Products: If your location is a shop, what are the good brands that people are inquiring for close to them?
  • Close places: Do you know of any other nearby location? If that is the case, where is the next nearest location?
  • USP: Why is your store extraordinary from your other competitors in the same area?
  • Menu: An important element if you are in the restaurant business.

So, this is where I end in part 1. More on Important Details to Add on Your Location Page (Part 2) in a bit.

 

SOURCE: (1)

Phoenix SEO – SEO Tips That Will Help Marketers Conquer Huge Brands

November 1, 2019/by Carmel Lago

In the previous article, I have tackled about the role of SEO in marketing for huge brands. Now that we have a general idea on how SEO helps in broadening our market, it is time to discuss the specifics.

person using laptop discussing important points

Here are ways on how to be a smarter marketer in dealing with bigger brands using search engine optimization:

  • CREATING A SOLID BASE TO GROW SITE SUCCESS

    • Search engine optimization is a surefire way to get started with this one. Of course, we are aware with how SEO functions, it basically makes your website visible to search engines.
    • It improves visibility, which is relevant if you are trying to reach a bigger market. Work on perfecting search optimization because it affects a whole lot of factors primarily rankings, usability, content, and social visibility.
  • COMPREHENSIVE DATA

    • This is more on the technical side of things. There are a few approaches of search engine optimization and of that is creating comprehensive data ecosystem. This data-driven approach on SEO will help you manage and analyze data better.
    • Since we are talking about bigger entities, you need to expect a more extensive set of data. If not managed properly, this could also come with greater dilemmas. Here are some of the things you need to keep a keen eye on: data collection, data visualization and reporting, automation of data-led insights, and many more.
    • Essentially, this is for a better understanding of what will work or not for your marketing strategies. This is where SEO will come in handy!
  • BRAND POWER

    • This basically means using up the brands name and power in its full potential. Huge brands will reach a bigger market of course but with the optimization of search engine it could reach an even greater level. Search engine optimization will help make topics that are associated with the brand be more visible to the public.
    • Moreover, it will put emphasis on the relevance of the brand to the people, open opportunities for larger campaigns and an even wider reach and so much more.
  • DON’T OVERLOOK THE SMALL DETAILS

    • Since you are now going to be exposed to a much bigger brand with bigger systems, strategies and such, there is a great tendency for you to overlook small departments that make up the whole system.
    • Even the most minute detail, it could still create a huge impact on the overall performance of SEO marketing. Once you have your strategies together, the key is basically to be consistent with the practices and to not neglect the little things for they could pack a punch.
  • CONNECT TO THE REAL WORLD

    • No matter what it is, don’t rely on assumptions. Back it up with facts. In the application of your strategies, everything needs to be very specific and detailed especially since we are talking about bigger brands.
    • Assumptions about a certain technique or result may not always hold true and that is why it is important to incorporate SEO. Its role is to check these assumptions and cross-reference the data gathered for better decision making.

SOURCE: (1)

Page 3 of 3123
Free Website Analysis
Phoenix SEO

Recent Posts

  • What you need to know about user intent
  • How to quickly increase search visibility
  • What are the best SEO site audit tools?
  • What are the best SEO keyword research tools
  • How to approach multi-location SEO

Archives

  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • June 2018
  • May 2017
  • December 2016
March 21, 2020

What you need to know about user intent

March 21, 2020

How to quickly increase search visibility

March 21, 2020

What are the best SEO site audit tools?

March 21, 2020

What are the best SEO keyword research tools

March 21, 2020

How to approach multi-location SEO

Contact Us

4 + 4 = ?

Phoenix Web Design

2 N Central Ave #1800, Phoenix, AZ 85004

Phone: (602) 888-2865

Copyright Phoenix SEO Company, LinkHelpers • Sitemap

Top Digital Marketing Agency in Phoenix

Scroll to top