What you need to know about user intent

/by

So many great SEOs do keyword research wrong. Even though they have a clearly defined and slick process that they follow again and again, many make the same mistake. What is that mistake? It’s that they fail to understand the intent behind the search phrase.

You can’t maximize your SEO campaign’s ROI unless you understand why someone carries out a particular search. It’s one thing to rank in Google, but it won’t mean anything if the page that ranks doesn’t align with the searcher’s intent. They’re just going to leave. Here’s what you need to know about user intent.

 

What is User Intent?

User intent refers to the reason why a particular user performs a search in Google or another search engine. It is the goal they are trying to achieve by searching for information.

 

There are several intents a user could have. Maybe they are looking for an answer to a question or want advice on a particular topic. Alternatively, they could be looking for somewhere to buy a certain product or are searching for a particular site. Maybe they are looking for a business in a certain area.

 

Search engines, and Google in particular, have gotten a lot better at understanding the intent behind searches. They are even beginning to change their results to reflect different levels of intent and deliver an improved customer experience.

 

What Are the Types of User Intent?

There are four main types of user intent.

 

1. Informational Intent

 

With informational intent, a user is looking for an answer to a specific question, advice on a topic or to just learn more about something in general. Informational intent can also be intention to do something. If you search for information about DIY, you are probably like to do DIY in the near future.

 

When a user has informational intent, Google will typically respond by serving up a combination of different features. KNowledge boxes that contain an exact answer are increasingly common, so are links to blogs and Youtube videos.

 

2. Navigational Intent

 

Navigational intent does not necessarily mean physical navigation – that would be saved for Google Maps. Instead, it refers to when a user is trying to find a specific website. So if they type in Microsoft, they will be shown the Microsoft homepage in the first result.

 

3. Local Intent

 

Local intent means that the user is trying to find a particular business in their local vicinity – almost always this is a physical address in the real world. Typically, Google will display a map pack of results as well as tailored local results.

 

4. Transactional Intent

Transactional intent is when the user is intending to buy something as a direct result of that search or in the near future. The search results tend to display eCommerce websites and product listing ads.

 

If you need help defining your users’ intentions, we are here to help. Get in touch today to find out how we can supercharge your keyword research efforts.

How to quickly increase search visibility

/by

If you are trying to improve your rankings, there is nothing better than publishing high-quality content that is optimized for search engines.

Despite that, there are some sneaky tips that you can do right now to boost your search visibility. In this post, we’ll show you what some of those tactics are.

 

What’s search visibility?

Search visibility is simply how well your website shows up in Google’s rankings. This isn’t the only metric you should use to determine the performance of your SEO campaign, but it is one of the most important. The better your SEO visibility, the more likely you are to show up in search results and get more traffic.

 

How to quickly increase search visibility

Here’s how you can quickly increase your visibility in Google.

 

Increase the amount of interlinking on your site

 

One of the best ways to increase your rankings is to give Google a better understanding of what your page is about. One way to do this is by increasing the number of internal links between your pages. Google uses the anchor text of these links to understand what the page it is going to is about. So if you optimize your internal links with keywords and create more of them, Google will get a better understanding of your site structure and the words you should be ranking for.

 

Improve your meta tags

Meta tags aren’t the power ranking factor that they used to be, but they can still be used to improve your rankings significantly. Your title tag is still used by Google to determine where you should rank, for instance. While your meta description isn’t a ranking factor, it can impact the CTR of your Google result. The more alluring it is, the more people will click on it.

 

Make sure you cover the same content as the top ranking pages

Yes, you want to do all you can to out-do your competitors and go beyond what they have. But you also want to make sure you cover all of the information that a user might want to know. With that in mind, make sure that you have covered everything that all of your competitors cover before taking steps to outdo them,

 

Add More Keywords to your headlines

Everyone knows that they should add their primary keyword somewhere near the start of their title tag. But what you may not know is that you should try to include as many keywords as possible, without stuffing of course. Maybe your primary keyword is too competitive, but you may be able to rank for a secondary keyword.

 

Add engaging hooks to keep users longer

Your content needs to be as engaging as possible. Why? Because any time a user starts to read your page then quickly leaves it sends a signal to Google that suggests your content isn’t any good and your page is irrelevant. This will result in lower rankings if enough people do it.

 

Because of this, you need to make sure that you have incredibly engaging openings to your content and lots of multimedia embedded in them to keep users engaged. The longer you can keep users engaged and the more value you can deliver, the better your rankings signals will be.

 

What are the best SEO site audit tools?

/by

Optimizing your website is one of the most important SEO tasks that you can do. It’s the absolute foundation of your rankings and if it isn’t working properly then visitors aren’t going to use your website, regardless of how high you rank.

The best way to do this is by using a site audit tool to automatically identify issues with your site and learn how to fix them. With so many different tools on the market, finding the best one can be difficult, however. Luckily, we’re here to help.

 

What is a Site Audit?

A site audit measures the health of your website in a number of key areas. It can reveal insights that you can use to dramatically improve your website’s usability and its on-page SEO.

 

The Best Site Audit Tools

There are a huge number of tools on the market that you can use to complete a site audit. Below we have listed out some of the best.

 

Ahrefs

Ahrefs is a fantastic all-in-one SEO tool that can help you build link and identify issues with your site. The site auditing tool can find over 100 issues and give you incredible insight into page performance. You’ll get an overall SEO health score and tons of reports with recommendations on how to fix key issues.

 

Botify

Botify is a comprehensive site audit tool that can crawl up to 50 million URLs, scanning 250 URLs per second. You have the choice to crawl your entire site or just crawl a part of it. What’s great about the tool is that you can analyze pages with JavaScript in the form of multiple devices and assess your site like a search engine. It will even generate an XML sitemap for you.

 

BrightEdge

BrightEdge’s ContentIQ tools is a great way to crawl millions of pages automatically. What’s neat about this tool is that you can customize it to your needs. Small businesses won’t have thousands of pages, so you can make sure it only shows relevant information. It’s one of the best and easiest ways to get the site information you need.

 

Conductor

Conductor is an on-demand SEO audit tool that goes hand in hand with DeepCrawl below. What’s great about Conductor is that you can use it to crawl your site at any time. There’s no need to wait until the crawl cycle is complete.

 

DeepCrawl

DeepCrawl is integrated into Conductor but you don’t need a log-in for the above platform to start using the tool. This is a great tool for eCommerce sites, agencies and big brands who really want to dig deep into their site data. You can get significantly more data if you pay for the Light Plus package.

 

Moz Pro

Moz Pro is one of the most popular SEO tools in the world. It’s no wonder then that it has a great site audit feature that can let you analyze as million as 2 million pages every week. As you’d expect from a Moz product, all of the data is presented in easy-to-consume charts and graphs. You’ll even get helpful explanations whenever it does find errors, as well as tips on how to fix them.

What are the best SEO keyword research tools

/by

Few things are more important for great SEO than keyword research. If you aren’t targeting the right keywords, you aren’t going to generate a decent amount of high-quality traffic. Researching on your own is hard work, though. That’s why great SEOs lean on keyword research tools to do the hard work for them. But how do you choose the right one with so many out there? Luckily, we’ve created a list of some of the best below.

 

Ahrefs

Ahref’s keyword explorer tool is one of the biggest and best in the industry. It currently has more than 7 billion keywords in its database, which is updated monthly. You can search a number of search engines, including Google, Bing and Amazon and filter keyword volumes by country. You can then sort your list by volume, difficult, CPC and tons of other metrics before adding them to groups.

 

BrightEdge

The BrightEdge SEO platform has its very own keyword research tool that lets you create portfolios of keywords for every site or client you manage. It will also help you to generate a huge list of potential keyword ideas, which you can then sort, filter and add to groups if you wish.

 

Google Keyword Planner

No list of keyword research tools would be complete without a mention of Google’s Keyword Planner. This is a free tool but you will need a Google Ads account to use it. This doesn’t have some of the capabilities of more modern tools, but it does give you all the basic information you need to quickly find keywords for free.

 

KWFinder

 

KWFinder, part of the Mangools SEO platform, is one of the most comprehensive keyword research tools on the market. Like most tools, it will allow you to enter a seed keyword and generate a list of thousands of low-competition ideas. What’s great about KWFinder is that you also have the ability to look at historical volumes and long-term trends to better understand the keywords you are targeting.

 

Long Tail Pro

Long Tail Pro is the go-to tool for finding low=ompeititon long-tail keywords. You can enter as many as 200 keyword ideas at a time and the software will generate a list of thousands of keywords. Sort by volume, competitiveness and CPC to find the best ones for you.

 

Moz Pro

Moz Pro has one of the most up-to-date databases of keyword ideas in the industry. Search by a seed keyword or a group of keywords to find a massive list of potential keywords to use. It also has features to prioritize, compare and filter the keywords it provides.

 

SEMrush

SEMrush lets you enter a seed keyword and get over two million ideas from that single term. You can filter results by volume, difficulty, CPC, etc., to find the best keywords for you. The platform will also suggest keyword groups so you can segment batches of keywords in a sensible way.

 

How to approach multi-location SEO

/by

Anyone who owns or runs SEO for a business with multiple locations faces the same problem: how to monitor and manage SEO for each unique location. Each location will have different needs and SEO will need to be approached differently as a result. It can also be able to report on many different locations in a comprehensible way. Don’t worry though, this post has got you covered. We’ll break down exactly how to approach multi-location SEO.

What is Multi-Location SEO?

 

Multilocation SEO simply describes the way of managing SEO for a business with multiple physical locations that all come under one single brand. It is often one of the most important marketing tools for these businesses and a great way of driving traffic through the door.

 

There are a lot of things to do when it comes to managing a multilocation SEO campaign. This can include creating locally relevant landing pages, monitoring and optimizing for separate and specific local keywords and reporting on each location. Every single location needs its own SEO strategy, but there also needs to be a holistic approach for the brand as a whole.

 

What You Need to Run SEO for Multi-Location Businesses

A Clear URL Structure

 

You need a clear URL structure if you want to win big with multilocation SEO. Clear URLs help you organize location-specific pages and make it easier for the end-user to navigate your website, too. A user should be able to tell which store they are looking at just by glancing at the URL.

 

Pages for Each Individual Location

 

Every single location needs to have its own unique landing page that contains relevant local information. This should include the location’s name, address and phone number (NAP) a map of the area and any local information that customers may need. The more local information you can provide, the higher you should rank in Google as a result.

 

Location-Relevant Content

 

Having a lot of local content is important if you want to rank well in Google. Your content should be targeted at local keywords, to make sure you maximize your exposure in Google.

 

Optimized Google Local Business Listing

 

Because you are targeting local users, it is essential that you claim and optimize your Google My Business listing for every single location that you own. You will need to claim and approve each listing and then fully fill out each profile. You should also need to add photos and include relevant links to your website.

 

Local Links

Links are still a big part of local SEO. With this in mind, you’ll need to create local links and citations for every location you are managing. Citations are simply references of your business’ name, address and phone number on the web, so these are easy to achieve. Local links are a little harder, but they can be incredibly helpful.

 

Multilocation SEO need not be a headache. Just follow the advice above, give enough attention to each location and you should be fine.

 

How to use search volume

/by

Among the most famous metrics that entrepreneurs and SEOs are acquainted with is that the search volume of keywords. Even though the metric appears to be everywhere, one question remains:”What’s the real search volume?”

You are not alone if you are increasingly frustrated in the absence of a suitable response. Truth be told, there can not be a definite response to the question since, indeed, there’s not any such thing as”precise search quantity” — when it comes to Google’s quotes.

 

What’s Search Volume?

 

Search volume is a wide estimate that search engines (usually Google) supply that indicates how often the users of the search engine hunted for a specific keyword within a particular quantity of time. Google’s figures come in their own Keyword Planner, and it will be a tool which was constructed especially for Google Adwords and PPC campaigns — which is, to assist advertisers to pick the proper keywords and phrases to target — but SEOs leverage it so as to comprehend the phrases with a high need. This information then enables them to prioritize keywords to their natural search attempts.

 

The Drawbacks of Search Volume

 

Search volume can appear to be a precise and dependable metric due to its incidence, however there are lots of downsides to search volume which you will need to understand.

 

There’s No Correlation Between Search traffic and Volume

 

You have likely been in this case yourself: you are running keyword research and label those with the maximum search volume to really go after. In the end, if there’s more demand for all those keywords, that need to bring more visitors to your website, right? Well, not necessarily.

 

Search Volume is a Sampling of Billions of Queries

As mentioned before, search volume is a really wide estimate. But how wide, exactly? Search engines utilize an exceptionally modest sampling (3 percent according to Google’s knowledge base) of those countless inquiries which happen in their search engine to gauge the research volume. It’s on no account a true representation of authentic search volume.

 

Adwords Combines Keywords, Even if People Keywords Have Different Search Intent

 

Search volume doesn’t have any comprehension of the circumstance behind search questions — it is a purely qualitative metric. By way of instance, consider the question”apple” Does this refer to apple.com, advice regarding the fruit, pictures of apples? Obviously, the searchers themselves understand, and those prospective meanings are enormously different hunt journeys. Although the search engine attempts to comprehend search intent and current pertinent information, the research volume quote does not have any comprehension of the, and will set many different intents into a single number.

 

Information for Brand New Keywords Is Skewed

When coping with typical search volume (information of the previous 12 months) there’s inherently likely to be some problems when new keywords appear during the year. If a product has been started in December, as an instance, the search volume will be a lot lower than it really is, because there were not any searches for this (at the moment, non-existent) merchandise for the previous 11 weeks

 

The Way to Write Good SEO content

/by

From today’s landscape, the approach to SEO content writing — restricting content into one component of this subject, and focusing on search requirement for a word optimization — is becoming inadequate to push on important and visitors positions.

Both customers and search engines prioritize pages that promise information moving beyond the subject matter expertise of a content group.

 

And here is your own challenge. Do you write content that indicates and focuses authority and experience about the search intent and phrases?

 

What is SEO Content Writing?

SEO writing is a branch of copywriting on prioritizing a customer’s experience, that focuses. It matches their search purpose and accomplishes this by making sure that the backup is regarding the keywords or search terms which someone has searched for.

 

However, SEO writing entails more than just including a number of keywords. Prior to any words are written the job on SEO content begins far. Search engine optimization authors must consider why and who searching for this information. Since those factors will grab up to standard SEO writing, not the other way about it does not even think about the updates to the search algorithms. Quality SEO writing is constructed for the long run and concentrates on the searchers’ expertise.

 

What Makes Content Authoritative

There are a number of things that go into great SEO content. These include all of the following:

Authority

To understand the way that it applies to content, let us review the idea of power and influence. In his book, Influence, Robert Cialdini explains the mechanism we use to detect someone (or something) as authoritative — through distinct clues that denote it. In the instance of characters that are authoritative hints include a work name, a uniform.

 

Topic Space

An element that confirms the content’s power is that — it exhausts the subject matter. Webpages or posts provide more information than an individual unaccustomed to a topic would expect to discover about it. They include references to scraps and present.

 

Intent

At length, authoritative content matches exactly the reason a individual’s been searching for this particular information at the site. And this might be going somewhere to find out something new, or make a purchase.

 

Content targets semantically-related phrases and words, and requires their search behavior which makes it not more relevant but easier for search engines to position. Take the word”gaming desktop”, for instance. Someone trying to purchase new gambling equipment may also be researching phrases like”gaming rig” or”gaming operation”.

 

If you need help writing great content, we are here for you. Our team can greate awesome SEO content that helps you to rank. Just get in touch to find out how.

You need to Monitor keyword Positions

/by

There’s a continuous debate among SEOs as to whether you still ought to be monitoring keyword positions. As for me, I think you should, so with this informative article, I’ve decided to share with you my ideas and deliver an overview on the situation.

I would like to convince you why observation positions are still important and relevant to SEO success.

 

Before we proceed ahead, I admit that there are many struggles with monitoring rankings correctly. Localized SERPs, SERP characteristics and a lot facets affect rankings for users in a single basis. Regardless of this status data nevertheless produces a remarkable wealth of SEO insights that you cannot get somewhere else. In case you were to track keyword ranks, it would be exceedingly challenging to find a lot of insights and the value that you require for SEO.

 

Below are some just seven reasons why it’s in your best interest to track info that is ranking.

 

Troubleshoot Targeted Visitors Drops

 

Traffic drops happen. Sometimes, they’ve been brought on by a Google algorithm upgrade — the search engine has been currently known to launch confirmed and unconfirmed updates after all. Many of these updates can impact your targeted visitors.

 

But standing fluctuations or drops may have additional triggers. It might possibly be the search engine is analyzing SERP features, a technical glitch on the website that’s projecting keyword places off, a penalty or handbook action from the Google spam group, or something different entirely.

 

Recognize New Opportunities

 

Search results have shifted so much throughout the last couple of years that the SERP appears like the ten-blue links we’d come to know and love.

 

But just as far since those improvements are amazing and provide users having a search experience they truly have been not easy to keep track of for an SEO. Nicely, in other words, maybe not minus position tracking data that reveals how a domain name performs from SERP functions along with the showcased snippet. This is particularly crucial once you would like to know from the and your competition’ efficiency at a scale, then observation tens and 1000s of keywords and pages (or more).

 

Monitor the Competition

 

Keyword ranks deliver significantly a lot more than information about your domain performance. You even know just how effectively (or maybe ) your competitors are ranking for the intended terms. What’s more, the data can disclose exactly what they’re performing to steal the targeted visitors from you.

 

Monitoring competitors’ positions can tell you whether they have launched brand new landing pages or content in general to rank high for certain phrases. It can inform you if those companies have begun to target brand new phrases using pages and so forth.

 

Discover Natural and unnatural CTR Issues

 

Position in SERPs just captures your content. Without it, you’d not acquire any site visitors. However, the highest ranks find it impossible to guarantee a stream of website traffic. For this to happen, those people needs to click in your search list.

 

But how can you tell whether or not they do, or even if your pages reach a healthy rate that is all-natural? Truly, you have to monitor rankings and connect the information using the average CTR webpages on such areas may count on from Google.

 

Discover Low-Hanging Fresh Fruit Opportunities

 

Given just how much time SEO plans have to keep fruit, I’m surprised by how many SEOs give attention to rapid wins. Working on those chances can help maximize the expenditure and supply results more quickly.

 

Keyword rank data can help discover many opportunities. By way of instance, it may reveal keywords and phrases whose positions you could improve quickly and double or triple their traffic.

 

Rankings Give You Info TO Report On

 

Reporting about SEO and demonstrating that the campaign’s success is still one of many problems for SEOs. After all, how can you establish your work’s effects within the bottom line of your company?

 

Well, one particular way is to demonstrate how many keywords have begun to rank since your last report and how much targeted traffic and sales those keywords affected the associated pages

The Way to Repair your page speed Problems

/by

You have heard a great deal of stats that show the significance of improving your website’s webpage speed. Due to the significance to your own users and a Element which Google will employ from the indicator, it is important to notice

However, I suppose that though you know the reason you need to enhance the webpage speed, you might not know the aspects which influence webpage speed.

 

And that post will concentrate That Will Help You cure your webpage speed Problems

 

Leverage Browser Caching

 

And that is the key to the strategy – enabling a browser it has downloaded through the trip.

 

Because of this, when a user visits with yields to it or a different page on the website their browser doesn’t have to ask components as scripts, CSS documents, along with trademarks. It reuses those it’s already downloaded substantially decreasing.

 

Reduce Server Response Time

 

An server response time clarifies the amount of time that it requires a host. It’s the difference in the instant once the server starts to send documents, and a person types a URL or clicks on a navigation button.

 

Upload Website Assets onto a Content Delivery Network

 

A CDN is a group of internet servers dispersed around the world in a variety of places, enabling you to function. Following Is a Fantastic representation of CDN functions:

 

Even though the server resides in the united states, those documents can be accessed by people from Asia or Europe from servers . That is the advantage of utilizing Content Delivery Networks – a increase to setting web site assets due in page loading time.

 

Minify HTML, CSS, and JavaScript

 

This goes without mentioning: The more you create your website. And this code may get. Really messy. In reality, those extra areas, line breaks, remarks and other, unnecessary components can slow your website down. How? Since browsers Will Need to go through it that takes some time, and all to show a webpage

 

Screen Above-the-Fold Content First

 

Divide your CSS document to allow content to load. Because, let’s face it provided that your customers see something about a webpage, they’ll be fulfilled? In the end, they have to watch for a webpage and may begin swallowing the content immediately. And if they are prepared to observe the remainder, their browser could have loaded it.

 

The association between a site’s speed and SEO is incontrovertible. And after reading this guide, you get a very clear idea where to begin improving your webpage speed to turn your site load faster.

 

4 ways to Enhance SEO

/by

Here are just four fast SEO tips which may help make a difference for the search visibility this year and beyond. Intrigued? Let’s begin.

 

 

Run Final Page Speed Audit

 

It is no secret that webpage speed is getting to be one of the most important factors.

 

In addition, we know that the search engine is reworking how they will quantify page speed onto mobile devices. To avoid any surprises on the way, run the page speed audit prior to the holiday season. Tools such as seoClarity’s Page Speed tool enable you to identify.

 

Reorganize Internal Linking

 

For starters, linking pages can help pass domain power to authoritative pages. They also help crawl spiders to content and make sure it has indexed. Additionally, interlinking helps to keep users by supplying them with information they can 20,, engaged in your own website.

 

In the end, you might have created group pages or many landing pages which most require some authority. You might have upgraded the ones and attempt to push them into search results.

 

Strategies for improving your interlinking:

 

Start by interlinking pages at the Peak of the site’s structure

 

I acknowledge it is tempting to link to pages. But at precisely the exact same time, by doing this, domain power that you can disperse upon the website might be wasted. Target group pages landing pages or alternative content. You’ll pass link juice not just at the site’s hierarchy

 

Repair Crawl Errors

 

404 and links would surely stop spiders . So will a robots.txt file that blocks their access to whole sections on the website. And naturally, you can not anticipate bots to follow redirect chains that are extended. But here is the catch, you might not realize that a few of those problems exist on your website.

 

Tke Hubspot, for instance. The website boasts traffic, and for most, is now a model for advertising and marketing that is internet now. And incorrect server response mistakes resulted in the website to squander crawl funds, and overlook search visibility chances.

 

Clean Up the Sitemap

 

Sitemaps help crawl spiders navigate, and subsequently, index your website. And I am positive that you’ve already established one. It is only that… sitemaps can get cluttered in time. Notably with tens of thousands of webpages, and upgrades, on business websites.

 

A great deal, my figure. And needless represented from the sitemap. Consequently, it may include links sending bots else, or pointing to 404 pages.

 

Contact Us

1 + 3 = ?

Phoenix Web Design

2 N Central Ave #1800, Phoenix, AZ 85004

Phone: (602) 888-2865

Copyright Phoenix SEO Company, LinkHelpers • Sitemap

Top Digital Marketing Agency in Phoenix