Few things are more important for great SEO than keyword research. If you aren’t targeting the right keywords, you aren’t going to generate a decent amount of high-quality traffic. Researching on your own is hard work, though. That’s why great SEOs lean on keyword research tools to do the hard work for them. But how do you choose the right one with so many out there? Luckily, we’ve created a list of some of the best below.

Ahrefs

Ahref’s keyword explorer tool is one of the biggest and best in the industry. It currently has more than 7 billion keywords in its database, which is updated monthly. You can search a number of search engines, including Google, Bing and Amazon and filter keyword volumes by country. You can then sort your list by volume, difficult, CPC and tons of other metrics before adding them to groups.

BrightEdge

The BrightEdge SEO platform has its very own keyword research tool that lets you create portfolios of keywords for every site or client you manage. It will also help you to generate a huge list of potential keyword ideas, which you can then sort, filter and add to groups if you wish.

Google Keyword Planner

No list of keyword research tools would be complete without a mention of Google’s Keyword Planner. This is a free tool but you will need a Google Ads account to use it. This doesn’t have some of the capabilities of more modern tools, but it does give you all the basic information you need to quickly find keywords for free.

KWFinder

KWFinder, part of the Mangools SEO platform, is one of the most comprehensive keyword research tools on the market. Like most tools, it will allow you to enter a seed keyword and generate a list of thousands of low-competition ideas. What’s great about KWFinder is that you also have the ability to look at historical volumes and long-term trends to better understand the keywords you are targeting.

Long Tail Pro

Long Tail Pro is the go-to tool for finding low=ompeititon long-tail keywords. You can enter as many as 200 keyword ideas at a time and the software will generate a list of thousands of keywords. Sort by volume, competitiveness and CPC to find the best ones for you.

Moz Pro

Moz Pro has one of the most up-to-date databases of keyword ideas in the industry. Search by a seed keyword or a group of keywords to find a massive list of potential keywords to use. It also has features to prioritize, compare and filter the keywords it provides.

SEMrush

SEMrush lets you enter a seed keyword and get over two million ideas from that single term. You can filter results by volume, difficulty, CPC, etc., to find the best keywords for you. The platform will also suggest keyword groups so you can segment batches of keywords in a sensible way.